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Style Over Function

No longer an accessory for warmth, scarves have become statement pieces

Implications - While they still provide some warmth, scarves have blossomed in popularity as a fashionable, rather than functional, accessory. Men and women are wearing attention-grabbing scarves year-round, often serving no purpose other than sprucing up an outfit, particularly since they're seen outside as well.

SCORE 4.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 33 Examples: 1,175,510 Total Clicks

Date Range: Jan 09 - Dec 09

Trending: Warm

Consumer Insight Topics: Fashion Hip Fashion Jewelry

Featured Examples

Knitted Chains - The Oversized Chain-Link Scarf Doubles As A Giant Necklace

SCORE 5.7

Warm 41,321 Clicks Pub: Jan 28, 09

Knitted Chains

The Oversized Chain-Link Scarf Doubles As A Giant Necklace

Yokoo is the Japanese designer behind these magnificent handmade scarves? Necklaces? Whatever they are, they are cool and different. They remind me of the 80’s and RUN DMC, or a mix of Viktor & Rolf… [More]

Scarves With Pockets - The Julian Scarf by Wintercheck Factory is Designed for Winter Convenience

SCORE 4.4

Average 22,876 Clicks Pub: Oct 24, 09

Scarves With Pockets

The Julian Scarf by Wintercheck Factory is Designed for Winter Convenience

By adding zippered pockets to an already comfortable scarf, Wintercheck Factoryâ€™s Julian scarves are great examples of the ever-popular combination of function and fashion. With such a simplistic idea,… [More]

Outrageous Feminine Neckwear - Christian Lacroix's Fashionable Frills, Scarves & Collars

SCORE 3.1

Mild 15,474 Clicks Pub: May 17, 09

Outrageous Feminine Neckwear

Christian Lacroix's Fashionable Frills, Scarves & Collars

For Fall 2009, Christian Lacroix sent his models down the runway with luxe neck coverings. From fur to ruffles and a simple tie, there was something for everyone. This Fall 2009 collection was a simplified… [More]

Stylish Scarves for Spring - Designers Show How to Wear This Affordable Accessory

SCORE 3.4

Mild 17,799 Clicks Pub: Mar 20, 09

Stylish Scarves for Spring

Designers Show How to Wear This Affordable Accessory

Scarves are hot for spring and designers have shown several ways to wear the accessory. The collections of Temperley London, Jill Stuart and Paul Smith Women showed the wraps worn as chic headwear, recalling… [More]

Colorful Draping Neckwear - 'Barely Knitted Scarves' by Young Designer Fnubbu

SCORE 5

Warm 26,207 Clicks Pub: Feb 19, 09

Colorful Draping Neckwear

'Barely Knitted Scarves' by Young Designer Fnubbu

Fnubbu is a young Danish design house of colorful and comfy lounge wear with a twist. Fnubbu is both feminine and playful, a spicy cocktail of knits and prints made with natural materials like wool, silk… [More]

Bathingsuit Scarves - Rogerio Mesquita's Versatile Fashion Photography

SCORE 3.8

Mild 17,825 Clicks Pub: Dec 3, 09

Bathingsuit Scarves

Rogerio Mesquita's Versatile Fashion Photography

When it comes to fashion and beauty photography, I feel that the more versatile you are, the better, as demonstrated with Rogerio Mesquita’s electrifying portfolio. Ranging from gritty portraits to more… [More]