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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Style Over Function

No longer an accessory for warmth, scarves have become statement pieces

Implications - While they still provide some warmth, scarves have blossomed in popularity as a fashionable, rather than functional, accessory. Men and women are wearing attention-grabbing scarves year-round, often serving no purpose other than sprucing up an outfit, particularly since they're seen outside as well.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
14 Featured, 67 Examples:
1,601,505 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Knitted Chains
Knitted Chains
The Oversized Chain-Link Scarf Doubles As A Giant Necklace
Yokoo is the Japanese designer behind these magnificent handmade scarves? Necklaces? Whatever they are, they are cool and different. They remind me of the 80’s and RUN DMC, or a mix of Viktor & Rolf… MORE
Scarves With Pockets
Scarves With Pockets
The Julian Scarf by Wintercheck Factory is Designed for Winter Convenience
By adding zippered pockets to an already comfortable scarf, Wintercheck Factory’s Julian scarves are great examples of the ever-popular combination of function and fashion. With such a simplistic idea,… MORE
Outrageous Feminine Neckwear
Outrageous Feminine Neckwear
Christian Lacroix's Fashionable Frills, Scarves & Collars
For Fall 2009, Christian Lacroix sent his models down the runway with luxe neck coverings. From fur to ruffles and a simple tie, there was something for everyone. This Fall 2009 collection was a simplified… MORE
Stylish Scarves for Spring
Stylish Scarves for Spring
Designers Show How to Wear This Affordable Accessory
Scarves are hot for spring and designers have shown several ways to wear the accessory. The collections of Temperley London, Jill Stuart and Paul Smith Women showed the wraps worn as chic headwear, recalling… MORE
Colorful Draping Neckwear
Colorful Draping Neckwear
'Barely Knitted Scarves' by Young Designer Fnubbu
Fnubbu is a young Danish design house of colorful and comfy lounge wear with a twist. Fnubbu is both feminine and playful, a spicy cocktail of knits and prints made with natural materials like wool, silk… MORE
Bathingsuit Scarves
Bathingsuit Scarves
Rogerio Mesquita's Versatile Fashion Photography
When it comes to fashion and beauty photography, I feel that the more versatile you are, the better, as demonstrated with Rogerio Mesquita’s electrifying portfolio. Ranging from gritty portraits to more… MORE
Faux Fur for Kids
Faux Fur for Kids
Gund Animal Scarves are Cute Comfort Wraps for Young Divas
Stuffed animal maker Gund, as well as local artisans have created animal scarves, a hybrid wrap, with the length and width of a scarf and the head and body of a stuffed animal attached at either end. For… MORE
iPod Pocket Warmers
iPod Pocket Warmers
Loopwheeler Scarves Ensure Warmth and Musical Storage
Winter staples with functional features will go far with me, seeing as how I a) hate the cold and b) will eschew my iPod if I’m too lazy to carry it (which is often). The cozy Loopwheeler scarves are made… MORE
Long Man Scarves
Long Man Scarves
'NYC Prep' Star, PC, Rocks Elongated, Manly Foulards
NYC Prep is one of the most anticipated shows of this summer. One of the main characters, PC, is sure to be the new teen heartthrob. These pictures of him are fierce and show his fashion sense; the scarves… MORE
Built-In Mitten Scarves
Built-In Mitten Scarves
The Peter Jensen Scarf Keeps Your Neck & Hands Cozy
Remember those mittens you used to wear as a kid—the ones attached with a string so you wouldn’t lose them? Say hello to the adult version: the Peter Jensen scarf. With mittens attached on each end, it’s… MORE
play_circle_filled Roadkill Wraps
Roadkill Wraps
Fabulous Fur Scarves From Miu Miu for Fall 2009
Miuccia Prada’s Miu Miu show wrapped up Fashion Month for Fall 2009. These fabulous scarves were draped on many of the models, surely signifying that fur is still in for next winter. This Miu Miu Fall… MORE
Fake Animal Scarves
Fake Animal Scarves
Faux Foxy T-Shirt Adds Style Without Killing Critters
If you’re against animal cruelty, but still love the style that fur exudes, then you’ll probably enjoy the Faux Foxy T-shirt by Rumplo. The unique Faux Foxy T-shirt by Rumplo has the image of a dead fox… MORE
Kitten Meme Scarves
Kitten Meme Scarves
The Longcat Fleece Scarf is an Adorable Way to Stay Warm
It is starting to get a bit chilly out there and you will have to start bundling up more. The Longcat fleece scarf is an interesting way to stay warm. This popular Internet meme neck warmer is made out… MORE
Warming Miniature Clothing
Warming Miniature Clothing
The Itaru Yonenaga Scarves Revitalizes Common Clothes
I’ve always thought that sweaters, socks and such were not being used to their full potential -- that is until these Itaru Yonenaga scarves hit the market. Since clothes were created to protect and warm… MORE

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