No longer an accessory for warmth, scarves have become statement pieces
Implications - While they still provide some warmth, scarves have blossomed in popularity as a fashionable, rather than functional, accessory. Men and women are wearing attention-grabbing scarves year-round, often serving no purpose other than sprucing up an outfit, particularly since they're seen outside as well.
Trend Themes
1. Scarves as a Fashion Accessory - Scarves have become a statement piece and blossomed in popularity as a fashionable accessory rather than only being functional, which could be disruptive for fashion retailers and designers.
2. Scarves with Added Features - Scarves with added features like pockets and mittens are becoming popular among buyers and represent an opportunity for designers and retailers that cater to people's need for functionality as well as style.
3. Animal-themed Scarves - Animal-themed scarves are trending, and designers can capitalize on the idea of animal-themed accessories with a focus on animal rights and ethical fashion in mind.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the popularity of scarves as an accessory and the demand for scarves with added features by introducing varied scarf designs that cater to different needs.
2. Animal Rights and Ethical Fashion - The animal-themed scarves trend presents an opportunity for designers and retailers that cater to animal rights and ethical fashion enthusiasts to offer compelling and trendy animal-themed accessories.
3. Marketing and Advertising - Incorporating popular memes like the Longcat fleece scarf in advertising can help businesses gain greater traction on the Internet and capitalize on the talk of the town to draw more attention to their products.
14 Featured, 67 Examples:
1,684,790 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
