NYC Prep is one of the most anticipated shows of this summer. One of the main characters, PC, is sure to be the new teen heartthrob. These pictures of him are fierce and show his fashion sense; the scarves are especially cutting edge.
NYC Prep is a reality show that is supposed to be a real life version of Gossip Girl. I’m sure we’ll all be hearing about NYC Prep’s PC.
Implications - Male consumers are becoming more aware of their fashion choices. Products that offer an exploratory element are appealing to those who are looking to discover different sides of themselves.