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Warming Miniature Clothing

The Itaru Yonenaga Scarves Revitalizes Common Clothes

— November 9, 2009 — Fashion
I’ve always thought that sweaters, socks and such were not being used to their full potential -- that is until these Itaru Yonenaga scarves hit the market. Since clothes were created to protect and warm us, it should be natural that we would utilize these common designs and implement them in other areas of our wardrobe, right?

If you don’t know where I’m going with this, just take a look at the Itaru Yonenaga scarves (courtesy of DesignBoom.com). Miniaturizing (and stretching) the well-known sweater, glove and sock forms, he creates a unique and adorable scarf line.
Trend Themes
1. Miniature Clothing Trend - The trend of miniaturizing and stretching common designs such as sweaters, gloves and socks can be applied to various types of clothing and accessories, presenting opportunities for novel apparel designs.
2. Creative Scarf Designs Trend - Scarves are becoming a canvas for designers to creatively revitalize common clothing designs, creating new product experiences for consumers.
3. Functional Fashion Trend - Consumers are seeking not only style in their fashion choices, but also functionality and comfort, allowing for innovation opportunities in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of miniaturizing and stretching clothing designs to create new and inventive products for consumers.
2. Textile Industry - The introduction of unique and creative designs in scarves can present opportunities for the textile industry to explore unconventional approaches.
3. Retail Industry - Retailers can tap into the functional fashion trend and provide consumers with clothing that provides both style and utility, leading to novel marketing strategies.
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