Fashion embraces face decoration with fabricated lace lashes and masks
Implications - Traditionally used in small doses on garments, lace is becoming a focus material for the face, whether it's a full-on lace face mask or a set of fluttering lace lashes. The popularity of lace as face decoration indicates a direction in the feminine aesthetic that is simultaneously both pretty and sultry.
Trend Themes
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Lace Face Decoration — The trend of lace as face decoration is indicating a new direction in the feminine aesthetic that combines both pretty and sultry.
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Airbrushed Makeup Masks — Airbrushed lace faces offer much more detail and accuracy than standard smoky eyes and a new alternative for makeup artists.
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Sensual Makeup Twist — Innovations that highlight sensuality through makeup can make a company's marketing strategy eye-catching and increase brand awareness.
Industry Implications
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Fashion — Lace as face decoration shows a new direction for the feminine aesthetic in the fashion industry.
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Cosmetics — Airbrushed lace faces offer a new alternative for makeup artists in the cosmetics industry.
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Marketing — Innovations that highlight sensuality and include alternative designs allow products to stand out and increase brand awareness in the marketing industry.
