The first image of 'YOUAREWOW' by Lena Erysheva features a model with lacy lashes and eye makeup that covers the entire eye socket. This theme is echoed in the second image, wherein the model's makeup is transformed into a Catwoman-like mask.
Alisa Astrouskaya is the artist behind the makeup in 'YOUAREWOW' by Lena Erysheva; the model's name is Zu. Check out the gallery above for more images, and keep clicking for other lovely makeup features.
Why This Trend Is Growing
- Lacy Lashes
- Opportunity for creating innovative false lashes that incorporate lace or intricate designs.
- Mask Makeup
- Disruptive potential in developing makeup products that can transform into masks or cover the entire eye socket.
- Fake Tattoos
- Opportunity for creating temporary tattoo designs that can be applied to the face, similar to the makeup featured in 'YOUAREWOW'.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty industry could benefit from embracing innovative lash and makeup designs showcased in 'YOUAREWOW'.
- Fashion and Accessories
- There is potential for collaborations between makeup artists and fashion designers to create cohesive looks incorporating mask-like makeup and lacy lashes.
- Temporary Tattoos
- The temporary tattoo industry could expand its offerings to include face tattoos that can be worn alongside makeup, as seen in 'YOUAREWOW'.
