Category
Fashion
Collaged Uppers
Trend cluster
Category
Rad
Plaid
The traditional print has been shed of old cliches to become a modern craze.
5.1
Trend score
What's Happening
What is the Rad Plaid trend?
Rad Plaid: Hipsters have helped transform plaid from a look associated with lumberjacks and Scottish kilts to a widespread trend not only in fast fashion and couture, but also in home decor. No longer just a look for winter, prints like gingham have made their way into wardrobes and homes year-round.
Evidence
Examples of the Rad Plaid trend
CategoryFashion
Half-Nude Hipster Shoots
Pants-Free Subculture Photography by Roy Torres
Disruptive innovation opportunity: Incorporate virtual reality technology to provide an immersive and interactive fashion photography experience for consumers.
CategoryArt & Design
Gingham Patio Chairs
Fashion Designer Alfred Sung Launches Sung Outdoor Furniture Line
Potential for home decor brands and retailers to collaborate with fashion designers to create unique home collections.
CategoryFashion
Checkered Kicks
The Vans Supreme Fall/Winter 2009 Collection is Off the Chain
The fashion industry can take advantage of collaborative shoe collections by teaming up with other brands to create unique and exclusive footwear.
CategoryFashion
Clashtastic Plaid Shirts
Trainerspotter Button-Downs Are a Mishmosh of Tartan Patterns
The fashion industry can capitalize on the clashing plaid shirts trend by incorporating bold and unconventional designs into their collections.
CategoryFashion
Luminous Lumberjack Gear
Flying Coffin Glow-in-the-Dark 5 Panel Caps Keep Partiers Safe
Apparel companies can incorporate glow-in-the-dark elements into their product lines, highlighting safety and novelty functionality.
CategoryFashion
Swank Plaid Kicks
Creative Recreation Holiday 2009 Collection
Fashion companies can benefit from offering a variety of styles and designs to appeal to a wider customer base.
CategoryFashion
Lumberjack Photoshoots
Peak Performance Gets Casual With Autumn/Winter 2009 Collection
Disruptive innovation opportunity: Explore new materials and manufacturing processes to create fashionable and functional clothing.
CategoryLuxury
Preppy Timepieces
The BlumLux Louis Quatro Has a Plaid Face and Diamonds
Luxury fashion brands can find innovative ways to incorporate traditional patterns and unexpected materials in their products.
CategoryFashion
Checkered Editorials
'Check it Out' for GQ Japan Features Tartan, Plaid & Checks
Opportunity for disruptive innovation: Implement advanced AI and machine learning technologies into the fashion industry to enhance personalization and customization.
CategoryFashion
Tablecloth Kicks
Nike Skinny Dunk High (Jam Jar) Sneakers Are Gorgeous in Gingham
The footwear manufacturing industry can benefit from collaborating with fashion designers to create innovative and trendy footwear designs.
CategoryFashion
Nerdy 90s Grunge
Copenhagen Street Style Takes a Geeky Step Back in Time
The fashion industry can capitalize on the 90s grunge trend by producing clothing items that cater to consumers seeking retro-inspired fashion.
CategoryFashion
Cool Wool Wallets
Plaid Billfold Stands Out in New Head Porter Lesson Collection
Opportunities for designers and manufacturers to create innovative fashion products using wool-like materials, complementing traditional school uniform plaids.
CategoryFashion
Pleasing Plaid Pairs
The Pendleton X Opening Ceremony Spring 2010 Line is Light and Playful
Disruptive innovation opportunity: Develop a sustainable and ethical fashion brand that focuses on unique patterns and colors, appealing to eco-conscious consumers.
CategoryFashion
Reversible Bow Ties
The Brooklyn Circus Goes Geeky Chic With Flannel & Velour
The fashion accessories industry has an opportunity to capitalize on the growing demand for reversible bow ties.
CategoryCelebs
Tartan and Checker Fashion
Stars Like Patricia Arquette Make Plaid Look Rad
Fashion retail brands can capitalize on the plaid trend by offering a wide range of tartan and checker clothing options to cater to diverse customer preferences.
CategoryFashion
Check-Covered Minidresses
Schoolgirl Glam Rocks in Pollini Spring 2010 Ready-to-Wear Line
Disruptive innovation opportunity: Integrate innovative checkered fabrics into clothing lines to cater to the growing demand for checked and plaidtastic fashions.
CategoryArt & Design
Wild Customized Nails
Minx Nails Personalizes Your Nails With Insane Sticker Styles
The customization trend in nails presents opportunities for beauty salons, nail studios, and product manufacturers to offer personalized nail services and products.
CategoryPop Culture
Fashionable Farming Editorials
Model Karlie Kloss Works It for 'Everything and the Farm' in Vogue
Developing clothing lines and accessories catering to the farm worker and rural population.
CategoryFashion
Girlish Grunge Fashiontography
The Young-Love Teen Vogue Editorial 'Finding Nirvana'
The fashion industry can leverage the grunge fashion and bohemian aesthetic trends to create clothing lines that cater to the youth market segment.
CategoryFashion
Gingham Glasses
Stussy Makes Shades That Match the Tablecloth
The fashion industry can expand by incorporating printed sunglasses and other personalized fashion accessories.
Trend themes
Themes within the Rad Plaid trend
Three behaviours holding the trend together01
Plaid as a Modern Trend
Plaid and tartan are no longer confined to winter clothing and lumberjack attire. The print has been given a modern twist and is now used in fast fashion, ready-to-wear collections, home decor, and more, indicating the potential for disrupting how textiles are used and the market for seasonal clothing.
02
Customization Driven by Social Media
The emergence of social media has increased the importance of customization for consumers. The desire to have personalized items, like Minx nails, appeals to customers who prefer to have unique products they can integrate into other facets of their lives, which could present an opportunity for businesses to offer more customizable products.
03
Vintage Fashions & Retro Resurgence
Retro fashions are resurging among budget-conscious consumers, who have begun to embrace relics from different decades. Companies can cater to these consumers by manufacturing products with vintage elements in their designs, which presents opportunities for leveraging nostalgia and the success of previous time-period inspired fashion.
Industry implications
What the Rad Plaid trend means for industry
Where the trend changes the playbookFor
Fast Fashion
Fast fashion and ready-to-wear collections have embraced plaid prints, showcasing the print's modern twist and how it can be used across various forms of clothing, and disrupted seasonal fashion trends.
For
Fashion Accessories
The blend of plaid with modern designs in sneakers, wallets, watches, glasses, and other items offer new creative opportunities for designers.
For
Home Decor
Plaid and tartan have found new use in home decor, suggesting the potential for expanding the textile market beyond clothing and fashion.
Trend signals
Trend signals for Rad Plaid
Trend score 5.1 out of 10, from popularity 66%, activity 80%, freshness 8%.
Popularity66%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
