Nike has created something for the ladies with the Nike Skinny Dunk High (Jam Jar).
These kicks come in a sweet gingham pattern but maintain their edge by being offered in a fire engine red high top style.
I could picture my aunt walking around in these Nike Skinny Dunk High (Jam Jar) sneakers—she does have the matching tablecloth, after all.
Implications - Just like women's high heels, sneakers continue to receive more bold and daring designs. Sneaker consumers are always looking for the loudest and latest, and Nike is a shoe brand that consistently delivers. Following fashion trends closely is one way a footwear designer or marketer can uncover consumer preferences, but becoming familiar with trends in everything from art to the Internet also ensures a brand is well-prepared from season to season.
Key Themes Behind This Trend
- Bold Women's Sneaker Designs
- Designers can create innovative women's sneaker designs with bold and daring patterns and colors.
- Matching Fashion Styles
- Matching fashion styles for apparel and accessories can be a disruptive innovation opportunity for marketing and advertising campaigns.
- Trend-sensitive Sneaker Consumers
- Sneaker companies can introduce some of the loudest and latest shoe designs to trend-sensitive consumers by conducting their own consistent trend research and analysis.
Where This Applies
- Footwear Manufacturing
- The footwear manufacturing industry can benefit from collaborating with fashion designers to create innovative and trendy footwear designs.
- Advertising and Marketing Campaigns
- Innovative marketing and advertising campaigns can take advantage of the matching fashion styles trend by promoting apparel and accessories together.
- Trend Research and Analysis
- Companies specializing in trend research and analysis can offer their services to footwear designers and manufacturers to create appealing and trend-sensitive products.
