Nike has created something for the ladies with the Nike Skinny Dunk High (Jam Jar).
These kicks come in a sweet gingham pattern but maintain their edge by being offered in a fire engine red high top style.
I could picture my aunt walking around in these Nike Skinny Dunk High (Jam Jar) sneakers—she does have the matching tablecloth, after all.
Implications - Just like women's high heels, sneakers continue to receive more bold and daring designs. Sneaker consumers are always looking for the loudest and latest, and Nike is a shoe brand that consistently delivers. Following fashion trends closely is one way a footwear designer or marketer can uncover consumer preferences, but becoming familiar with trends in everything from art to the Internet also ensures a brand is well-prepared from season to season.