Checkered menswear is heading to the forefront with 'Check it Out' in GQ Japan. This pattern-happy editorial was photographed by Alexi Lubormirski, who captured models Marlon Teixeira and Simon Nessman in the best of the season's patterned separates.
Implications - This editorial effectively showcases how classic and signature the plaid look really is. While some may call it old-fashioned, the 'Check it Out' editorial demonstrates how youthful, funky and hip plaid and checked ensembles can be in modern fashion. Your grandfather may also wear plaid, but I don't know if he looks this good!
Stylist Sean Spellman must have gotten dizzy while curating the fashions for GQ Japan's 'Check it Out' editorial, between the jumping models and patterned clothing. Check out the full photo set above.
Why This Trend Is Growing
- Checkered Menswear
- Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for checkered menswear to cater to the growing demand for ethical fashion.
- Patterned Separates
- Opportunity for disruptive innovation: Integrate smart textiles and wearable technology into patterned separates to create innovative and functional garments.
- Youthful Plaid Fashion
- Opportunity for disruptive innovation: Combine plaid fashion with streetwear elements to appeal to the younger generation and create a new niche market.
Industries Being Reshaped
- Fashion
- Opportunity for disruptive innovation: Implement advanced AI and machine learning technologies into the fashion industry to enhance personalization and customization.
- Textiles
- Opportunity for disruptive innovation: Develop advanced manufacturing techniques, such as 3D printing, to create intricate and customizable patterns on textiles for the checkered menswear market.
- Wearable Technology
- Opportunity for disruptive innovation: Integrate sensors and data analytics into patterned separates to create smart garments that enhance performance and provide real-time feedback.
