Supermodel Karlie Kloss gets her hand dirty for 'Everything and the Farm' in Vogue. The lush editorial is full of fall colors in the November 2009 issue of the US magazine.
Photographed by Mario Testino and styled by fashion editor Tonne Goodman Kloss tackles her fair share of farm work (or wwoofing-working without pay) in plaid covered designer duds from Marni, Chloé, Yves Saint Laurent, Isaac Mizrahi, Balenciaga, Donna Karan, Paul Smith and A.P.C.
What Makes This Trend Stand Out
- Fashion Farming
- There is opportunity to innovate by developing sustainable, fashionable clothing for farmers and farm workers.
- Rural Couture
- Bringing high-fashion to rural areas can create new markets and satisfy a previously underserved population.
- Farm Chic
- Pop culture's newfound appreciation for farming provides an opportunity for clothing, accessories, and lifestyle brands to capitalize on this trend.
Sectors Adopting This
- Fashion
- Developing clothing lines and accessories catering to the farm worker and rural population.
- Agriculture
- Innovating new fabrics and materials that are both sustainable and fashionable.
- Social Media and Influencer Marketing
- Leveraging social media personalities and influencers aligned with the 'farm chic' lifestyle to drive sales and engagement.
