Fun labels and novelty packaging are winning over consumers
Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
Trend Themes
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Novelty Packaging — Brands recognize that customers buy packaging as much as they buy the product contained within.
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Interactive Labeling — Puzzle Time Wines and Toast-Its Greetings incorporate fun, interactive elements into their wine labels to make them stand out.
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Celebrity-endorsed Wines — Gordon Ramsay and Christian Audigier have created their own wines, lending their star power to the wine industry.
Industry Implications
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Beverage Packaging — Novelty packaging and interactive labeling are disrupting the beverage industry by creating a memorable and engaging experience for customers.
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Wine Industry — Celebrity-endorsed wines are shaking up the wine industry by adding a new layer of brand recognition and marketability.
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Gift and Greeting Cards Industry — Companies like Toast-Its Greetings are disrupting the gift and greeting cards industry by providing personalized and creative ways to give gifts and wine.
