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Novelabels

Fun labels and novelty packaging are winning over consumers

Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
773,256 Total Clicks
Jan 09 - Dec 09
Average
Art & DesignMarketingDesignLifestyleDrinkingBranding
Featured Examples
Undressing Woman Wines - Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
SCORE 4.4
Average 14,236 Clicks Pub: Oct 8, 09
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of plastic adhesive clothes (including various styles of… [More]
Wine Bottle Greetings - Toast-Its Greetings are Cards that Act Like Wine Labels
SCORE 4.3
Average 10,750 Clicks Pub: Dec 22, 09
Wine Bottle Greetings
Toast-Its Greetings are Cards that Act Like Wine Labels
Toast-Its greetings are an ingenious idea. These awesome labels let you say what you want by wrapping around the existing wine bottle labels and allowing you to add a personal touch (or message) along… [More]
Tattoo Themed Wine - Christian Audigier's Ed Hardy Branding Hits the Bottle
SCORE 4.7
Average 5,886 Clicks Pub: Apr 28, 09
Tattoo Themed Wine
Christian Audigier's Ed Hardy Branding Hits the Bottle
Christian Audigier of the Audigier Empire is at the top of his game. Audigier is famous for his Ed Hardy street rock fashion brand. From t-shirts and bikinis to sunglasses and skateboards, the Ed Hardy… [More]
Single-Serving Wine in a Can - Francis Ford Coppola Presents Sofia Minis With a Straw
SCORE 2.8
Mild 9,783 Clicks Pub: Jan 4, 09
Single-Serving Wine in a Can
Francis Ford Coppola Presents Sofia Minis With a Straw
Individual portions of everything are all the rage, and even the wine industry is on board. California’s Rosso & Bianco Winery is offering their popular Sofia sparkling Blanc de Blanc wine in a glamorous… [More]
Interactive Wine Labels - Word Searches on Bottles of Puzzle Time Wines
SCORE 4.5
Average 10,469 Clicks Pub: Nov 25, 09
Interactive Wine Labels
Word Searches on Bottles of Puzzle Time Wines
Puzzle Time Wines add even more fun to your drinking experience. As if you needed more reasons to have a sip of a wonderful Cabernet Sauvignon, Puzzle Time Wines makes use of their labels by providing… [More]
Rockstar Wines - Mark Beaman Creates Wine for the Music and Wine Connoisseur
SCORE 3.8
Mild 8,526 Clicks Pub: Nov 24, 09
Rockstar Wines
Mark Beaman Creates Wine for the Music and Wine Connoisseur
Wine has never rocked as much as when Mark Beaman makes it -- and I mean that literally. His rockstar wines are inspired by some of the most memorable album covers like Pink Floyd's 'Dark Side of the Moon'… [More]
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