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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Novelabels

Fun labels and novelty packaging are winning over consumers

Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 56 Examples:
988,917 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
Average

Featured Examples

Undressing Woman Wines
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of plastic adhesive clothes (including various styles of… MORE
Wine Bottle Greetings
Wine Bottle Greetings
Toast-Its Greetings are Cards that Act Like Wine Labels
Toast-Its greetings are an ingenious idea. These awesome labels let you say what you want by wrapping around the existing wine bottle labels and allowing you to add a personal touch (or message) along… MORE
Tattoo Themed Wine
Tattoo Themed Wine
Christian Audigier's Ed Hardy Branding Hits the Bottle
Christian Audigier of the Audigier Empire is at the top of his game. Audigier is famous for his Ed Hardy street rock fashion brand. From t-shirts and bikinis to sunglasses and skateboards, the Ed Hardy… MORE
Single-Serving Wine in a Can
Single-Serving Wine in a Can
Francis Ford Coppola Presents Sofia Minis With a Straw
Individual portions of everything are all the rage, and even the wine industry is on board. California’s Rosso & Bianco Winery is offering their popular Sofia sparkling Blanc de Blanc wine in a glamorous… MORE
Interactive Wine Labels
Interactive Wine Labels
Word Searches on Bottles of Puzzle Time Wines
Puzzle Time Wines add even more fun to your drinking experience. As if you needed more reasons to have a sip of a wonderful Cabernet Sauvignon, Puzzle Time Wines makes use of their labels by providing… MORE
Rockstar Wines
Rockstar Wines
Mark Beaman Creates Wine for the Music and Wine Connoisseur
Wine has never rocked as much as when Mark Beaman makes it -- and I mean that literally. His rockstar wines are inspired by some of the most memorable album covers like Pink Floyd's 'Dark Side of the Moon'… MORE
Whimsical Wines
Whimsical Wines
Archer & Vine's Food Specific Wines Aim for the Perfect Pairing
British graphic designer Matt Davey created simple, chic and playful bottles for Archer & Vine’s food specific wines. The line consists of four British wines (two reds, a white and a rosé). The food-specific… MORE
Geektastic Alcohol
Geektastic Alcohol
Gamer Wine Makes Wine Tastings Much Nerdier
How dedicated are you to your gaming? Sure, you have the Super Mario tattoo and are probably carving your pumpkin to look like Bowser, but have you had Gamer Wine? That’s right, this is alcohol geared… MORE
Wood-Enveloped Wine
Wood-Enveloped Wine
Pierre Negrevergne Wine Meets Kossi Aguessy Design
Chef Pierre Negrevergne is known for his wine and Kossi Aguessy is known for his design, so I suppose it’s only fitting they meet to create such a pretty (and I assume tasty) creation. This wine bottle… MORE
Celebuchef Wine Labels
Celebuchef Wine Labels
Gordon Ramsay Lends Name to Bauduc Wines
Outspoken celebuchef Gordon Ramsay has teamed up with Château Bauduc for a series of Ramsay Selection wines. Gordon Ramsay’s name will be appended to four wines: Ramsay Clos Quinze, Ramsay Blanc 2008,… MORE

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Alcoholic Juice Boxes
Alcoholic Juice Boxes
Sustainable Single Serving Libations from Akesson Vin Wine
Stereotype Trading Cards
Stereotype Trading Cards
'The Problem With Young People' Blog Vents About Youth
Eco-Friendly Libations
Eco-Friendly Libations
Sustainable, Organic Yellow+Blue Wines
play_circle_filled Personalized Christmas Cards
Personalized Christmas Cards
Bring Joy to Friends and Family With Animated Cardfunk
Sushi-Loving Liquor
Sushi-Loving Liquor
The Award Winning Maru Wine from V&S
Color-Coded Wines
Color-Coded Wines
94wines Uses Numbers and Colors for Customer Personalization
Taste-Based Search Engines
Taste-Based Search Engines
Aromicon Lets Users Browse Wines According to Taste
Creative Culinary Cards
Creative Culinary Cards
Put Food Snobs in Their Place With Place Cards From Greenwich Letter Press
Snarky Holiday Sentiments
Snarky Holiday Sentiments
Flytrap Greeting Cards Take the Sap Out of the Holidays
$4 Convenience Store Wine
$4 Convenience Store Wine
Yosemite Road 7-11 Wine Comes in Red and White
Icewine Martinis
Icewine Martinis
Single-Pour Niagara Vice Fuses Vodka and Dessert Wine
Wine Crate Creations
Wine Crate Creations
Tracey Johnson Creates Glowing Stacked Pillars Out of Used Crates
play_circle_filled Old-School Gamer Guitars
Old-School Gamer Guitars
Six String NES Guitar Gets the Mario Song Permanently Stuck in Your Head
play_circle_filled Social Media Chardonnay
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
Fashion Gaming
Fashion Gaming
Wii 'Project Runway' Released for Style-Savvy Gamers
Mind Games for Gamers
Mind Games for Gamers
Super Mario Chess is the Ultimate in Geeky Gifts
Liquorlicious Boxed Wine Stands
Liquorlicious Boxed Wine Stands
Foldable Oak and Stainless Perch for Liquor Dispensing Ease
Phonetic Alcohol
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
Dreamy Gamer Docks
Dreamy Gamer Docks
Jay Hauf Creates Dreamcast Controller iPhone Dock
Clever Disguised Barware
Clever Disguised Barware
Winestein Wine Glass Looks like a Beer Stein's Classy Cousin
Gamer Tribute Inks
Gamer Tribute Inks
Nintendo-Inspired Tattoos are for Those Committed to Super Mario Bros.
Super Soldier Gamerwear
Super Soldier Gamerwear
Aid Humanity in the Marc Ecko Halo 3 Master Chief Hoodie
Haute Gamer Couture
Haute Gamer Couture
Sparkly Mario Eveningwear is a 1Up Mushroom Fashion Collection
Video Game Blocks
Video Game Blocks
The Nintendo Rubik's Cube is for Patient Gamers
Gamer-Centric Sushi
Gamer-Centric Sushi
Laura Bento Creates Xbox Controller Bento Box
Multifunctional Packaging
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
Painter Wine Trays
Painter Wine Trays
The Stem Glass Tray Mimics an Artist's Paint Palette
99 Creative Wine Innovations
99 Creative Wine Innovations
From Wetsuit Wine Carriers to Computer Kegs
Wine from Trees
Wine from Trees
Sav's 'Birch Sap' Sparkling Wine is Extremely Intree-guing
Racing Wine Bottles
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
Haunted Wine Bottles
Haunted Wine Bottles
Ghost in a Bottle Traps and Sells Spirits
play_circle_filled Street Rock Fashion
Street Rock Fashion
Sassy 'Crystal Rock' Line Redefines Street Style
Prized Vineyards in South Asia
Prized Vineyards in South Asia
Thailand is Poised to Become Next Value Wine Region
Zombie Wine
Zombie Wine
'Return Of The Living Red' Comes With Fold-Out of Zombie Anatomy Sketches
Innovative Edible Packaging
Innovative Edible Packaging
Cellar360 Chocolate-Dipped Wine Bottles Are Perfect for Valentine̵
Umbrellas In Wine Bottles
Umbrellas In Wine Bottles
The "Is.A.Brella" Is Alcohol-Free Fun For Fashionistas
Wine for Dogs
Wine for Dogs
Dog Lovers Wine Collection
Wine Aroma Kits
Wine Aroma Kits
Train Your Nose For Wine Tasting
1970's-Inspired Wine Labels
1970's-Inspired Wine Labels
Yiying Lu's Illustrations for Wal-Mart Subsidiary ASDA
Pirate-Themed Supercars
Pirate-Themed Supercars
Limited-Edition Edo LP 710 Audigier Murcielago is Fastest Lambo Ever
Body Mod-Inspired Store Openings
Body Mod-Inspired Store Openings
Berlin's Ed Hardy Shop Cuts Tees, Not Ribbons
play_circle_filled Reality Chef Hotels
Reality Chef Hotels
Gordon Ramsay Opens ‘York and Albany' in London
Rebellious Royal Fashion
Rebellious Royal Fashion
Christian Audigier's Spring 2009 Collection
play_circle_filled Seniors Spoofing Celebrity Chefs
Seniors Spoofing Celebrity Chefs
Geriatric Gordon Ramsay
play_circle_filled Canned Wine Cross-Branding
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
play_circle_filled Tattoo-Inspired Swim & Streetwear
Tattoo-Inspired Swim & Streetwear
Ed Hardy Mercedes-Benz Spring 2009
Gravity Defying Wine Bottles
Gravity Defying Wine Bottles
The Chain Stand
Designer Car Tattoos
Designer Car Tattoos
Ed Hardy Smart Car
play_circle_filled Foul Mouthed Children
Foul Mouthed Children
Mini Gordon Ramsay Internet Hit
Rock 'n' Roll Designer Clubs
Rock 'n' Roll Designer Clubs
Christian Audigier Nightclub in Las Vegas
Tattoo Bikinis
Tattoo Bikinis
Ed Hardy Brightens Up Miami Swim Week
Celebrity Fashion Lines
Celebrity Fashion Lines
Michael Jackson x Christian Audigier Collection
Father Daughter Ads
Father Daughter Ads
Sophia & Francis Ford Coppola for Louis Vuitton
Wine in a Paint Can
Wine in a Paint Can
Paradocx
Wine in a Can
Wine in a Can
Innovative Wine Bottles by Voga Italia
Innovative Wine Bottles by Voga Italia