Christian Audigier of the Audigier Empire is at the top of his game. Audigier is famous for his Ed Hardy street rock fashion brand. From t-shirts and bikinis to sunglasses and skateboards, the Ed Hardy brand is hot.
Wine is the newest market to be penetrated by the Audigier machine. The Ed Hardy Cabernet was created to excite the wine market and to entice new and younger wine drinkers.
Implications - Wine is not the first type of drink that has Audigier's name splashed across it. There is also vodka, energy drinks, beer and tequila endorsed by the fashion icon. The featured video shows a wild club party with girls that have their backs painted to celebrate the new wine packaging.