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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Unconventional Capsules

The function of pills shifts from health to non-traditional uses

Implications - Pills deliver simplicity and convenience, making them ideal for the busier, more stressful lives consumers are leading today. Increasingly, pills are ingested for both conventional health requirements as well as in novel situations not traditionally treated with pills, such as limiting alcohol consumption.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 40 Examples:
495,081 Total Clicks
Date Range:
Jan 09 — Jan 10
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Intelligent Pills
Intelligent Pills
The $1000 Philips iPill Is the Future of Ingestible Target Treatment
It may sound like a joint venture between Spielberg and Apple in healthcare, but it is Philips Research that plans to make the electronic pill a reality. In its high-tech capsule, the vitamin-sized iPill… MORE
Doctor-Issued Party Drugs
Doctor-Issued Party Drugs
Ecstasy Getting Rave Reviews by Veterans for PTSD
A party drug is finding a new friend at the Department of Veterans Affairs. Psychiatrists are suggesting that ecstasy has been helpful to treat veterans suffering from post traumatic stress disorder (PTSD).… MORE
Recession-Proof Drugs
Recession-Proof Drugs
Sleeping Pills and Antidepressants Are Immune to Economy
A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.… MORE
play_circle_filled Diet Fiber Pills
Diet Fiber Pills
PGX Claims to Absorb Water and Help You Lose Weight Like Crazy
I don’t need to give a rundown of why any new diet fad becomes a new trend; our growing epidemic of obesity is concerning at the very least. PGX promises not to be a diet fad, so it made it worth a test… MORE
play_circle_filled Pills That Prevent Heart Disease
Pills That Prevent Heart Disease
5-in-1 Polypill Could Also Prevent Stroke
Who doesn’t dream of living longer? A 2005 study showed that the average first world human lives 77 to 83 years. But don't you want to live longer? With the help of a pill that can protect you from the… MORE
Drink-Less Intoxicants
Drink-Less Intoxicants
Compact, Travel-Friendly, No Spill Alcohol Pills
Drinking to get drunk is so pasé—the new way to consume alcohol is in pill form. Evgeny Moskalev, a professor at Saint Petersburg Technological University has created a technique that turns alcohol into… MORE
Perilous Diet Pills
Perilous Diet Pills
FDA Recalls Hydroxycut for Liver Damage
The Hydroxycut line of dietary supplements is being recalled by the FDA after they received 23 reports of serious liver injuries from Hydroxycut users, according to CNN. The FDA has instructed consumers… MORE
Talking Pills
Talking Pills
Novartis Places Microchips in Medication to Track Patients' Intake
The health care company Novartis has taken to loading up people’s bodies with microchips. They are currently testing a system where they insert microchips in pills to track whether or not their patients… MORE
play_circle_filled Placenta Pills
Placenta Pills
Consuming Afterbirth Fluids that are Dried and Frozen Into Capsules
The word afterbirth instantly conjures up some horrid thoughts, smells, and feelings in my mind, all at the same time. I am not really familiar with placenta, so I looked up some images (have no clue why)… MORE

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Super-Charged Booze
Super-Charged Booze
The Tactical Nuclear Beer Has a Ridiculously High Alcohol Content
18 Dieter Weight Scales
18 Dieter Weight Scales
From Web-Updating Weight Watchers to Riddling Scales
Combination Locks for Booze
Combination Locks for Booze
The Bottle Lock is a Creative Way to Curb Alcohol Consumption
Drink Liquorizers
Drink Liquorizers
Spike Your Juice Will Turn Your Beverage Into Alcohol
12 Bizarre Animal Vices
12 Bizarre Animal Vices
Your Pet May be Addicted to Alcohol or Drugs
Technological Dieting
Technological Dieting
Twofoods Compares and Counts Calories in a Ridiculously Easy-to-Use Manner
Ice Cube Diets
Ice Cube Diets
Desert Labs Introduces Frozen, Green Appetite Suppressants
Alcoholic Squirt Guns
Alcoholic Squirt Guns
Beer Blaster Lets You Spray Your Friends or Just Your Mouth
Pill Messages
Pill Messages
Capsule Letters Let You Pass Notes Like A Pill Popper
50 Extreme Weight Loss Innovations
50 Extreme Weight Loss Innovations
From Megan Fox's Vinegar Diet to Clever Exercise Gadgets
Twitter Childbirths
Twitter Childbirths
Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth
Texting Veggies
Texting Veggies
Microchipped Plants Notify Farmers of Thirst Via Cell Phone
play_circle_filled Part-Time Diets
Part-Time Diets
Mark Bittman Suggests Veganism by Day
Debunking Extreme Diets
Debunking Extreme Diets
Scarlett Johansson Blogs Weight Loss in News Column
42 Pill and Capsule-Inspired Innovations
42 Pill and Capsule-Inspired Innovations
From Encapsulated Medications to Pet Prayer Jewelry
Recession-Proof Romance
Recession-Proof Romance
Online Dating Websites Not Affected By Troubled Economy
30 Freaky Diets & Dietary Innovations
30 Freaky Diets & Dietary Innovations
From Baby Food Diets to Katie Holmes' Herbal Detox
Bad Memory Erasers
Bad Memory Erasers
In The Future, Popping A Pill Could Wipe Out a Painful Past Forever
Reversible Sleep Masks
Reversible Sleep Masks
Choose Between Sleeping with An Angel or the Devil
Sleeping With Storks
Sleeping With Storks
Spanko Baby Bedding Ad Plays on Classic Bedtime Story
play_circle_filled Personal Brain Science
Personal Brain Science
Woman's Own Experience Results in Stroke of Insight
play_circle_filled Innovative Mobile Health Products
Innovative Mobile Health Products
The iCE Phone
play_circle_filled Freaky Global Beauty Rituals
Freaky Global Beauty Rituals
From Bird-Poo Facials to Placenta Shakes
Diet Wonder Drugs
Diet Wonder Drugs
Tesofensine Could Double Weight Loss
53 Physics and Medicine Innovations
53 Physics and Medicine Innovations
Nobel Prize Winners Announced
Raw Food Diets
Raw Food Diets
Angela Stokes Sheds 50% of Weight With Raw Food
Online Teen Drug Craze
Online Teen Drug Craze
Snurf Pills: The New Ecstasy
Medication Alert Watch
Medication Alert Watch
ePill Cadex
Speed Sleeping
Speed Sleeping
Sleep Your Way To Success
101 Diet & Fitness Innovations for Men & Women
101 Diet & Fitness Innovations for Men & Women
Necklace Tracks the Pills You Pop
Necklace Tracks the Pills You Pop
MagneTrace
Ingestible Perfumes
Ingestible Perfumes
Fyber Sense Pills
New Material Could Provide Alternative Heart Disease Treatment
New Material Could Provide Alternative Heart Disease Treatment
Heart Assist Webbing
Take Your Medication Via Tooth Implant
Take Your Medication Via Tooth Implant
IntelliDrug
Designer Vitamins
Designer Vitamins
Personalized Pills
Over-the-Counter Ecstasy
Over-the-Counter Ecstasy
FDA To Approve X As Prescription Drug?
Ingestible Silver Pills
Ingestible Silver Pills
Twenty Four Hours of Sparkly Poo In a Pill
Sleeping Bag Suit
Sleeping Bag Suit
The Selk'bag
Sleeping in a Cubi
Sleeping in a Cubi
Qbic Hotels
Xbox 360-Branded Ecstasy Popping Up
Xbox 360-Branded Ecstasy Popping Up