Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Novartis Places Microchips in Medication to Track Patients' Intake

 - Sep 25, 2009
References: ft
The health care company Novartis has taken to loading up people’s bodies with microchips. They are currently testing a system where they insert microchips in pills to track whether or not their patients are taking them.

If the patient doesn’t take the pill, Novartis sends a text message to remind them to take their medicine. With this technology, people will be more drugged up than ever. Studies have shown that people have been following their prescriptions 30-80% more over the last six months. Soon, drug companies may think up of more "persuasive methods" to get people to take their "medication."