Category
Lifestyle
Assisted Choices
Trend cluster
Category
Squeezable
Butter
Nut butter packaging is being reimagined to be convenient and mess-free.
3.3
Trend score
Trend
What is the Squeezable Butter trend?
Squeezable Butter: Brands are redesigning nut butter packaging to better suit the needs of the modern consumer. Geared toward families and individuals on-the-go, the new version boast a squeezable format that ensures easy application and a mess-free experience.
Insight
The consumer insight behind the Squeezable Butter trend
The lifestyle of contemporary consumers—especially in urban environments—is getting increasingly demanding as individuals are balancing workload, personal hobbies, and time for family and friends. As a result, convenience is a highly desired trait in products and services. In this space, consumers are looking for ways to save on time—whether that be in applications, delivery, or cleanup—which can lead to them feeling less stressed.
Trend themes
Themes within the Squeezable Butter trend
Three behaviours holding the trend together01
Convenience-oriented Packaging
Packaging redesigns are incorporating more convenient features to save consumers time and reduce stress.
02
Portable Meal Options
Brands are creating convenient, mess-free meals for individuals on-the-go who are unable to make traditional meals
03
Healthy Grab-and-Go Snacking
Brands are catering to health-conscious consumers by creating natural and clean protein snacks for portable and easy eating.
Industry implications
What the Squeezable Butter trend means for industry
Where the trend changes the playbookFor
Packaging Industry
New squeezable packaging designs are creating a new niche in the packaging industry
For
Healthy Foods Industry
The trend for healthy and convenient eating is driving innovation in the healthy foods industry
For
Convenience Foods Industry
Brands within the convenience foods industry are expanding their product lines with easy-to-eat and -carry products.
Workshop question
How can your brand optimize its packaging to be convenient?
Trend signals
Trend signals for Squeezable Butter
Trend score 3.3 out of 10, from popularity 48%, activity 43%, freshness 9%.
Popularity48%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Squeezable Butter trend
5 featured examples from Sep 3, 2019 to Feb 5, 2021CategoryMarketing
Squeezable Almond Butters
Lasto Foods is Expanding Its Convenient Products in the United States
The success of Lasto Foods' squeezable almond butter may provide innovative opportunities and spark trends in the food industry.
CategoryLifestyle
Squeezable Peanut Butter Pouches
Jif's Easy-to-Squeeze Packaging Helps to Make Mess-Free Snacks
The development of mess-free and easy-to-squeeze pouch packaging for food products shows a trend in packaging innovation opportunities for the food industry.
CategoryLifestyle
Portable Peanut Butter Packs
Skippy's Peanut Butter Comes in a Squeezable Six-Ounce Pouch
Innovative packaging solutions like squeezable pouches for peanut butter contribute to the evolution of food packaging industry.
CategoryMarketing
Squeezable Natural Peanut Butters
The Jif Natural Squeeze Creamy Peanut Butter Spread is Handy
The trend towards squeezable food products presents an opportunity for companies in the food packaging industry to develop innovative new packaging solutions that meet the needs o…
CategoryLifestyle
Portable Keto Meals
REP Provisions' Paleo & Keto Meal Combines Pecan Butter and Beef Sticks
Opportunity for businesses in the health food industry to cater to the needs of individuals following specific diets like paleo and keto.
