Category
Business
Assisted Conversion
5.2
Trend score
Trend
What is the Activism Pop-Up trend?
Activism Pop-Up: Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Insight
The consumer insight behind the Activism Pop-Up trend
When it comes to activism and social, environmental or political movements--community-building is crucial in reaching people and building solutions. Idea-sharing spaces, art, platforms and products are all necessary in the process of maintaining momentum in the various causes people are fighting for.
Trend themes
Themes within the Activism Pop-Up trend
Three behaviours holding the trend together01
Social Cause Pop-Ups
Pop-up experiences that frame around social/environmental causes to form supportive communities and educate people.
02
Safe Space Pop-Ups
Pop-ups that provide a non-judgemental environment to discuss issues and seek support.
03
Disruptive Internet Services
Companies offering unique and innovative services to counter the negative experiences and emotions associated with big internet providers.
Industry implications
What the Activism Pop-Up trend means for industry
Where the trend changes the playbookFor
Event Management
Social cause pop-ups are on the rise and organizations can leverage them to form supportive communities and educate people.
For
Mental Health Services
Safe space pop-ups are creating opportunities for people to talk about their mental health and get the support they need to stay healthy.
For
Internet Services
Companies offering disruptive internet services can capitalize on the negative experiences associated with big providers and provide unique solutions to customers.
Workshop question
How could your brand build a sense of community among customers?
Trend signals
Trend signals for Activism Pop-Up
Trend score 5.2 out of 10, from popularity 77%, activity 66%, freshness 12%.
Popularity77%
Activity66%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Activism Pop-Up trend
6 featured examples from Aug 13, 2018 to Jul 14, 2022CategoryEco
Earth-Positive Fashion Pop-Ups
Pangaia x La Rinascente Offsets Its Entire Retail Presence
The fashion industry is facing pressure to shift towards more sustainable and eco-friendly practices, creating opportunities for brands that prioritize sustainability.
CategoryArt & Design
Mental Health Library Pop-Ups
Feelings Library Dedicated Space to Londoners' Mental Health
This trend provides opportunities for the mental health industry to develop new and unique approaches for supporting individuals with their mental health.
CategoryEco
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
The food and beverage industry can explore opportunities to develop and market reusable and sustainable alternatives to reduce single-use plastic waste.
CategoryFashion
Safe Space Barber Shops
Gymshark's Non-Judmental Pop-Up Addresses Mental Health for Men
Barbershops that promote a safe environment for men to talk about their mental health will experience increased customer loyalty and foot traffic as more people gravitate towards…
CategorySocial Good
Refugee-Aiding Pop-Ups
The Choose Love Pop-Up in London Was Launched by Help Refugees
Retail industry can adopt charity pop-ups to showcase their products and support social causes.
CategoryMarketing
Rage-Relieving Internet Tours
T-Mobile is Kicking Off the Rage Against Big Internet Tour
Telecommunications companies can use the trend of anti-establishment therapy to create unique experiences that help customers release their anger and frustration, increasing custo…
