Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Insight - When it comes to activism and social, environmental or political movements--community-building is crucial in reaching people and building solutions. Idea-sharing spaces, art, platforms and products are all necessary in the process of maintaining momentum in the various causes people are fighting for.
Insight - When it comes to activism and social, environmental or political movements--community-building is crucial in reaching people and building solutions. Idea-sharing spaces, art, platforms and products are all necessary in the process of maintaining momentum in the various causes people are fighting for.
Workshop Question - How could your brand build a sense of community among customers?
Trend Themes
1. Social Cause Pop-ups - Pop-up experiences that frame around social/environmental causes to form supportive communities and educate people.
2. Safe Space Pop-ups - Pop-ups that provide a non-judgemental environment to discuss issues and seek support.
3. Disruptive Internet Services - Companies offering unique and innovative services to counter the negative experiences and emotions associated with big internet providers.
Industry Implications
1. Event Management - Social cause pop-ups are on the rise and organizations can leverage them to form supportive communities and educate people.
2. Mental Health Services - Safe space pop-ups are creating opportunities for people to talk about their mental health and get the support they need to stay healthy.
3. Internet Services - Companies offering disruptive internet services can capitalize on the negative experiences associated with big providers and provide unique solutions to customers.
