Wellness and self-care initiatives for transgender people are on the rise
Trend - The wellness industry and its many facets are expanding to better accommodate the specific needs of trans people with specialty peer and professional support products and services. Individuals and brands alike are increasingly focusing on how they can better empower people within trans and non-binary communities.
Insight - Trans and non-binary folk have a range of both common and distinct life experiences, and many in these communities deal with marginalization, discrimination and violence. Prioritizing wellness for these communities can mean everything from advocating for their legal rights and physical safety to their personal wellbeing and mental health--both macro and micro solutions that trans people and their allies have been fighting for for decades in North America.
Insight - Trans and non-binary folk have a range of both common and distinct life experiences, and many in these communities deal with marginalization, discrimination and violence. Prioritizing wellness for these communities can mean everything from advocating for their legal rights and physical safety to their personal wellbeing and mental health--both macro and micro solutions that trans people and their allies have been fighting for for decades in North America.
Workshop Question - How is your brand authentically showing itself to be an ally for trans people and other marginalized communities?
Trend Themes
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Gender-inclusive Wellness — The wellness industry is expanding to better accommodate the specific needs of trans and non-binary people with specialized peer and professional support products and services.
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Digital Gender Dysphoria Therapy — Digital and artistic tools, such as 3D-scanning and animation, are being utilized to create therapeutic solutions for gender dysphoria.
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Culturally-competent Clinician Courses — Continuing education events are focusing on ensuring that healthcare professionals are equipped with culturally competent strategies for treating transgender and non-binary patients.
Industry Implications
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Telehealth — Telehealth startups are targeting underserved markets for LGBTQ+ sexual health and wellness services, including hormone replacement therapy and at-home lab samples.
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Therapy — New and innovative therapies for gender dysphoria can be developed and utilized within the therapy industry.
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Beauty and Personal Care — Brands can partner with transgender individuals and organizations to showcase inclusive and empowering marketing campaigns and products.
4 Featured, 27 Examples:
96,439 Total Clicks
Date Range:
Jan 20 — Feb 21
Trending:
Average
Consumer Insight Topics:
