Category
Lifestyle
Serial Snacking
Trend cluster
Category
Digital
Strain
Eye drops are being marketing as a way to prevent strain from computer use.
1.7
Trend score
Trend
What is the Digital Strain trend?
Digital Strain: The ubiquity of screentime among consumers around the world has resulted in unintended consequences, and some brands are offering various solutions to them. Eye drops that claim to be specially designed to protect from digital strain are increasingly common.
Insight
The consumer insight behind the Digital Strain trend
In the last decade, both professional and social lifestyles for people around the world have been streamlined into various digital platforms. This shift has made communication easier, but it's also had some consequences for things like consumer health. Brands that are able to offer solutions to these modern problems are likely to draw in loyal customers.
Trend themes
Themes within the Digital Strain trend
Three behaviours holding the trend together01
Eye Strain Solutions
Brands are offering solutions to combat the negative effects that come with prolonged computer usage resulting in digital eye strain.
02
Wellness-focused Eye Drops
Brands are developing eye drops that serve a dual function of protecting against eye strain and boosting energy.
03
Homeopathic Alternatives
Consumers are seeking out natural, homeopathic remedies such as Similasan's Computer Eye Relief Drops to alleviate digital eye strain symptoms.
Industry implications
What the Digital Strain trend means for industry
Where the trend changes the playbookFor
Eye Care
Eye care companies can create new products aimed at preventing digital eye strain and catering to consumers who spend prolonged periods of time using screens.
For
Wellness
focused brands can expand into the digital wellness space with offerings like energy-boosting eye drops and blue light blocking technology tailored towards digital device users.
For
Homeopathy
Homeopathic brands can target consumers seeking natural remedies for digital eye strain to expand into the eye care market with safe, fast and effective options such as homeopathic remedies.
Workshop question
How could your brand offer solutions to some of the problems that modern digital habits have on employees or customers?
Trend signals
Trend signals for Digital Strain
Trend score 1.7 out of 10, from popularity 23%, activity 18%, freshness 9%.
Popularity23%
Activity18%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Strain trend
4 featured examples from Sep 11, 2020 to Feb 2, 2021CategoryLifestyle
Energy-Boosting Eye Drops
The Revitalize Energy Eye Drops Moisturize and Boost Alertness
The wellness industry can explore opportunities to introduce eye drop products that target both eye fatigue and energy boost, catering to the needs of health-conscious individuals.
CategoryLifestyle
Digital Eye Strain Drops
The Rohto Digi Eye Drops Offer Up to Eight Hours of Relief
The eye care industry is developing innovative products like the Rohto Digi Eye Drops to address digital eye strain.
CategoryMarketing
Tech User Eye Drops
The Refresh Digital Products Offer Relief for Technology Users
Companies that focus on improving the eye health of tech users through innovative, targeted solutions can tap into a growing market of screen-dependent consumers.
CategoryLifestyle
Symptom-Relief Sterile Eye Drops
Similasan's Computer Eye Relief Drops are Homeopathic
Pharmaceutical companies can invest in research and development of natural and homeopathic remedies for common ailments such as digital eye strain.
