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Deadstock Garment

Brands are salvaging and upcyling deadstock textiles to support sustainability

Trend - Luxury, streetwear, and eco-friendly fashion brands are increasingly using "deadstock" textiles when producing garments. The term refers to left over fabrics of other fashion houses who overestimated their needs, and rather than sending these textiles to landfills, brands are salvaging them to support sustainability.

Insight - The environmental crisis has prompted many people to reconsider their purchases and the resources that were used in the creation of the product, especially in regards to apparel. As information comes to light about the damaging production process of fashion–from waterway pollution from clothing dye to the enormous amount of water use to grow cotton–consumers are veering away from fast-fashion in favor of products that use resources already in circulation. These conscious consumers demand more accountability from brands and will support brands that align with this eco ethos.
Workshop Question - How can your brand offer support to environmentally friendly causes?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
26,908 Total Clicks
Date Range:
Sep 20 — Feb 21
Trending:
This Year and Mild
Consumer Insight Topics:

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