Category
Tech
Delegated Interfaces
Trend cluster
Category
VR
Livestream
Virtual reality is being adopted into live events and shows.
4.7
Trend score
Trend
What is the VR Livestream trend?
VR Livestream: The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Insight
The consumer insight behind the VR Livestream trend
Streaming and livestreaming has become even more popular as COVID-19 lockdowns, quarantine rules and general customer caution have kept people in their homes. Entertaining oneself has been restricted to at-home activities, and consumers are drawn to brands that are able to make at-home entertainment more playful and engaging.
Trend themes
Themes within the VR Livestream trend
Three behaviours holding the trend together01
Virtual Reality Livestream
Virtual reality is being used to engage audiences during live events and shows, offering brands the opportunity to create distinct interactions without requiring customers to leave their homes.
02
Immersive Social Platforms
Social VR platforms are becoming more popular, allowing users to interact with others in real-time in a virtual environment, providing brands with a unique opportunity to create immersive experiences for their fans.
03
VR Book Exhibits
Virtual reality is being used to create immersive experiences that allow viewers to interact with other guests and explore exhibits virtually, providing an opportunity for museums and galleries to offer unique consolation events and keep viewers healthy and socially distant.
Industry implications
What the VR Livestream trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can leverage VR technology to create immersive experiences and engage audiences during live events and shows.
For
Social Media
The rise of social VR platforms creates new opportunities for brands to interact with customers in a unique way, while offering real-time engagement in virtual environments.
For
Museums and Galleries
VR technology allows museums and galleries to offer virtual exhibits and experiences to reach audiences who are unable to visit in person.
Workshop question
How is your brand being creative in how it appeals to customers at home?
Trend signals
Trend signals for VR Livestream
Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 10%.
Popularity71%
Activity61%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the VR Livestream trend
6 featured examples from Jan 22, 2020 to Aug 9, 2021CategoryTech
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
Creating co-watching platforms and virtual reality cinema experiences in the rapidly growing VR industry.
CategoryTech
Immersive Live Event Platforms
French VR Company VRrOOm Launched a Multifaceted Social VR Platform
The opportunity for entertainment businesses to create virtual concerts, live events, and movie screenings in immersive environments.
CategoryPop Culture
VR-Enabled Concert Experiences
Megan Thee Stallion Set to Launch Immersive Theatrical Show
Virtual reality concerts present a new opportunity for musicians to engage with audiences and monetize their content in innovative ways.
CategoryTech
Reality-Replicating Virtual Music Shows
Don Diablo Streamed a Live, Futurist Show in VR
The music industry can explore virtual music shows as a way to increase exposure and reach a global audience.
CategoryArt & Design
VR Book Exhibits
The Alice in Wonderland-Themed Exhibition is Turning Virtual
Opportunity for museums and art galleries to explore virtual exhibition formats to reach wider audiences.
CategoryMarketing
Social VR Experiences
Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World
Entertainment industry can use VR to create immersive experiences for fans, increase engagement and revenue.
