Virtual reality is being adopted into live events and shows
Trend - The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Insight - Streaming and livestreaming has become even more popular as COVID-19 lockdowns, quarantine rules and general customer caution have kept people in their homes. Entertaining oneself has been restricted to at-home activities, and consumers are drawn to brands that are able to make at-home entertainment more playful and engaging.
Insight - Streaming and livestreaming has become even more popular as COVID-19 lockdowns, quarantine rules and general customer caution have kept people in their homes. Entertaining oneself has been restricted to at-home activities, and consumers are drawn to brands that are able to make at-home entertainment more playful and engaging.
Workshop Question - How is your brand being creative in how it appeals to customers at home?
Trend Themes
1. Virtual Reality Livestream - Virtual reality is being used to engage audiences during live events and shows, offering brands the opportunity to create distinct interactions without requiring customers to leave their homes.
2. Immersive Social Platforms - Social VR platforms are becoming more popular, allowing users to interact with others in real-time in a virtual environment, providing brands with a unique opportunity to create immersive experiences for their fans.
3. VR Book Exhibits - Virtual reality is being used to create immersive experiences that allow viewers to interact with other guests and explore exhibits virtually, providing an opportunity for museums and galleries to offer unique consolation events and keep viewers healthy and socially distant.
Industry Implications
1. Entertainment - The entertainment industry can leverage VR technology to create immersive experiences and engage audiences during live events and shows.
2. Social Media - The rise of social VR platforms creates new opportunities for brands to interact with customers in a unique way, while offering real-time engagement in virtual environments.
3. Museums and Galleries - VR technology allows museums and galleries to offer virtual exhibits and experiences to reach audiences who are unable to visit in person.
6 Featured, 49 Examples:
100,253 Total Clicks
Date Range:
Jan 20 — Aug 21
Trending:
Warm
Consumer Insight Topics:
