Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Digital
Parent
Digital tools are allowing for new forms of engagement between parents and children.
3.6
Trend score
Trend
What is the Digital Parent trend?
Digital Parent: Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Insight
The consumer insight behind the Digital Parent trend
Parenting is difficult enough without the constraints associated with a pandemic, and now parents are having to deal with working from home or being laid off, and taking care of children who are in school virtually. To ease the burden on parents of young children, platforms that help facilitate positive interactions and teaching moments are embraced by overwhelmed parents.
Trend themes
Themes within the Digital Parent trend
Three behaviours holding the trend together01
Digital Parenting Tools
Platforms that facilitate positive interactions and teaching moments are embraced by overwhelmed parents to ease the burden of parenting during the pandemic.
02
Real-Time Access to Parenting Experts
Subscription-based platforms that provide access to real-time advice and coaching from parenting experts and verified products are needed now more than ever.
03
Conversational Streaming Reports
Streaming platforms are using conversational reports to improve real-life engagement between parents and children while turning screen time into quality time.
Industry implications
What the Digital Parent trend means for industry
Where the trend changes the playbookFor
Parenting tech
The market for parenting tech that uses new tools and platforms to aid positive interactions and teaching opportunities is primed for growth.
For
Online parenting services
The online parenting services industry can anticipate growth by promoting real-time access to expert advice and verified products, and charging subscription-based fees.
For
Streaming Services
Streaming services can develop features that offer conversational feedback reports to provide parents with greater insight into their children's media consumption while also promoting parent-child conversations.
Workshop question
How could your brand better help its customers cope with the stress of their responsibilities?
Trend signals
Trend signals for Digital Parent
Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 9%.
Popularity55%
Activity45%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digital Parent trend
4 featured examples from Dec 11, 2019 to Jan 22, 2021CategoryLife-Stages
Motivational Neuroscience-Backed Toys
Goodtimer Supports Positive Parenting & Peaceful Homes
The educational toy industry can incorporate neuroscience-backed features to create toys that promote positive behavior and habits in children.
CategoryArt & Design
Digital Parenting Publications
Munchkin Fun at Home Boasts Various Fun and Learning Activities
Disruptive innovation opportunities in the digital publishing industry by creating specialized content for parents and children.
CategoryLife-Stages
Supportive Parenting Platforms
Healthynest Democratizes Families' Access to Experts & Resources
Creating platforms that provide real-time advice and coaching for expecting and new parents can disrupt the traditional childcare services industry.
CategoryBusiness
Conversational Streaming Reports
Netflix's Kids Activity Report Helps Parents & Kids Connect
Developing features to engage and retain users, specifically families with children.
