Motivational Neuroscience-Backed Toys

Goodtimer Supports Positive Parenting & Peaceful Homes

Plus Up's Goodtimer is the company's first patented product and it takes the form of a neuroscience-backed educational toy. The toy for kids ages three to 10 is designed to support the formation of healthy habits with positivity, tangible incentives and family participation.

The toy is designed to support positive parenting and motivate kids to make good choices, rather than feeling punished by scoldings and timeouts. Once a family has set their house rules, the Goodtimer is designed to help kids earn Good Time, which can be redeemed as physical tokens that can be exchanged for rewards set by the family.

To introduce Goodtimer, parents can read The Clockmaker's Creation to kids, which offers an explanation of how the device will be used in the home.

Image Credit: Plus Up

Motivational Neuroscience-backed Toys
The trend of using neuroscience to develop motivational toys supports positive behavior in children.
Positive Parenting
The trend of using toys like Goodtimer to promote positive parenting techniques encourages healthy habits in children.
Family Participation
The trend of involving families in the use of educational toys like Goodtimer encourages a sense of togetherness and shared goals.

Industries Being Reshaped

Educational Toys
The educational toy industry can incorporate neuroscience-backed features to create toys that promote positive behavior and habits in children.
Parenting Products
The parenting product industry can develop innovative tools like Goodtimer that support positive parenting techniques and encourage a peaceful home environment.
Children's Book Publishing
The children's book publishing industry can produce more books like The Clockmaker's Creation that help parents introduce and explain the usage of motivational toys to children.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 76%
Activity 90%
Freshness 9%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X