Brands are supporting groups that are fighting against Black hair discrimination
Trend - Brands are supporting local Black-led organizations that are fighting against Afro hair discrimination that exists in workplaces and schools. This includes funding, workshops, and support to help put policies in place to end this form of racial discrimination.
Insight - Visible acts of racial injustice and police brutality have led to a global awakening to the experiences that the Black community has faced for centuries. This includes the systemic racial aggressions that exist in corporate workplaces and schools surrounding beauty and appearances. Local Black-led organizations and activists have been fighting these unfair standards for decades and the movement has also extended to corporations looking to change their discriminatory policies. These brands can no longer simply pay lip service as consumers demand action be taken against these forms of discrimination.
Insight - Visible acts of racial injustice and police brutality have led to a global awakening to the experiences that the Black community has faced for centuries. This includes the systemic racial aggressions that exist in corporate workplaces and schools surrounding beauty and appearances. Local Black-led organizations and activists have been fighting these unfair standards for decades and the movement has also extended to corporations looking to change their discriminatory policies. These brands can no longer simply pay lip service as consumers demand action be taken against these forms of discrimination.
Workshop Question - How can your brand help address forms of racial discrimination both internally and systemically?
Trend Themes
1. Supporting Black-led Organizations - Brands are increasingly supporting local Black-led organizations that are fighting against Afro hair discrimination, presenting opportunities for partnerships and funding programs.
2. Black Hair Acceptance Campaigns - Personal care brands are launching campaigns that celebrate natural Black hair, highlighting the need for more diverse and inclusive representation in the beauty industry.
3. Donations Against Hair Discrimination - Companies are donating funds to Black-led grassroots organizations and schools to help end hair discrimination, creating opportunities for corporate social responsibility initiatives.
Industry Implications
1. Personal Care - There are opportunities for personal care brands to create inclusive product lines and campaigns for natural Black hair care and representation.
2. Education - Schools can review hair policies and attend workshops to help reduce hair discrimination faced by children in the Black community.
3. CSR and Philanthropy - There are opportunities for companies to invest in grassroots organizations fighting against hair discrimination through direct funding or other forms of corporate social responsibility.
4 Featured, 32 Examples:
40,452 Total Clicks
Date Range:
Aug 19 — Feb 21
Trending:
Untested
Consumer Insight Topics:
