Branded Anti-Hair Discrimination Donations

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Unilever Helps Black Groups Fight Hair Discrimination

— February 1, 2021 — Social Good
Unilever, the British multinational consumer goods company, recently announced it will donate £170,000 to black grassroots organizations to fight hair discrimination.

Dover, a Unilever brand, launched the CROWN UK Fund will receive these funds to invest in lack-led grassroots organizations and projects that aim to "eliminate barriers to progress for Black women and girls and driving for long-term systemic change." The funding will prioritize organizations with a strong focus on the empowerment of Black women and girls.

In addition, Dover also launched a new workshop through the Dove self-esteem project that facilitates discussions with teachers and school staff about hair discrimination in school. These workshops also aim to amend school policies that enforce hair discrimination.

Image Credit: Shutterstock

Trend Themes

  1. Branded Anti-hair Discrimination — More companies should fund Black-led grassroots organizations that aim to promote diversity and eliminate discrimination.
  2. Empowerment of Black Women and Girls — Investing in organizations that focus on the empowerment of Black women and girls can facilitate long-term systemic change.
  3. Policy Amendment Through Workshops — Holding workshops and discussions with school staff and teachers can help identify and amend discriminatory policies.

Industry Implications

  1. Consumer Goods — Consumer goods companies should lead the way in funding and supporting anti-discrimination causes.
  2. Education — The education industry should be more proactive in addressing discrimination and promoting diversity and inclusivity.
  3. Non-profit — Non-profit organizations that aim to promote diversity and equality can partner with consumer goods companies to create impactful change.
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