Unilever, the British multinational consumer goods company, recently announced it will donate £170,000 to black grassroots organizations to fight hair discrimination.
Dover, a Unilever brand, launched the CROWN UK Fund will receive these funds to invest in lack-led grassroots organizations and projects that aim to "eliminate barriers to progress for Black women and girls and driving for long-term systemic change." The funding will prioritize organizations with a strong focus on the empowerment of Black women and girls.
In addition, Dover also launched a new workshop through the Dove self-esteem project that facilitates discussions with teachers and school staff about hair discrimination in school. These workshops also aim to amend school policies that enforce hair discrimination.
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What's Driving This Trend
- Branded Anti-hair Discrimination
- More companies should fund Black-led grassroots organizations that aim to promote diversity and eliminate discrimination.
- Empowerment of Black Women and Girls
- Investing in organizations that focus on the empowerment of Black women and girls can facilitate long-term systemic change.
- Policy Amendment Through Workshops
- Holding workshops and discussions with school staff and teachers can help identify and amend discriminatory policies.
Who This Affects Most
- Consumer Goods
- Consumer goods companies should lead the way in funding and supporting anti-discrimination causes.
- Education
- The education industry should be more proactive in addressing discrimination and promoting diversity and inclusivity.
- Non-profit
- Non-profit organizations that aim to promote diversity and equality can partner with consumer goods companies to create impactful change.
