Oat milk-based spreads are increasingly popular as an alternative to dairy spreads
Trend - Oat milk, known for the relative similarities it has with real dairy, is now being used as an alternative base in spreads that are typically dairy-based. This includes everything from butter to cream cheese.
Insight - Consumers are increasingly seeking out alternatives to ingredients like dairy not just because they follow non-dairy or vegan diets, but because many see these options as healthier. Now that plant-based alternatives in this space can easily replicate dairy, health-conscious consumers see the benefits of swapping out dairy for their preferred alternatives.
Insight - Consumers are increasingly seeking out alternatives to ingredients like dairy not just because they follow non-dairy or vegan diets, but because many see these options as healthier. Now that plant-based alternatives in this space can easily replicate dairy, health-conscious consumers see the benefits of swapping out dairy for their preferred alternatives.
Workshop Question - Consider how your brand could accommodate the growing demand for alternative ingredients.
Trend Themes
-
Plant-based Dairy Alternative Spreads — Oat milk-based spreads are becoming increasingly popular as a healthier and familiar alternative to dairy spreads.
-
Versatile and Creamy Vegan Spreads — Consumers are looking for delicious and versatile vegan spreads to use throughout the cooking process, expanding the opportunity for new plant-based recipes.
-
Zero-sugar Oat Milk Products — The demand for low-sugar oat milk-based products is increasing, offering the opportunity for healthier alternatives without compromising taste.
Industry Implications
-
Food and Beverage — Growing interest in vegan and plant-based products is creating opportunities for alternative food and beverage businesses to create unique products.
-
Health and Wellness — The trend towards healthier and low-sugar options in food and beverages is pushing the health and wellness industry to explore new products and alternatives.
-
Sustainability — The rise in popularity of plant-based dairy alternatives made from sustainable crops like oats presents a new avenue for sustainable agriculture production.
