Oatly's product portfolio includes tons of solutions to make the transition to plant-based eating a little easier and its newest creation, a vegan cream cheese alternative, is the first oat milk-based cream cheese line in the UK. The Creamy Oat Spread is available in a Plain flavor, as well as flavored savory varieties like Tomato & Basil and Cucumber & Garlic.
As well as being perfect for spreading over toast straight out of the container, the Creamy Oatly Spead varieties have the potential to be worked into various plant-based recipes where extra richness is needed. This means that consumers can whip up their very own cheesecake recipes or enhance the texture of everything from pastas to DIY dips. Oatly's UK General Manager, Ishen Paran, says: "We want to make it as easy as possible for people to make the plant-based switch without having to sacrifice on taste, or miss out on their favorite meals."
What's Driving This Trend
- Plant-based Eating
- The rise of oat milk-based products and flavorful oat-based spreads offer an opportunity for disruptive innovation in the plant-based food industry.
- DIY Customization
- The versatility of Oatly's Creamy Oat Spread varieties offers an opportunity for disruptive innovation in the DIY food customization industry.
- Alternative Dairy
- New oat milk-based cream cheese alternatives offer an opportunity for disruptive innovation in the alternative dairy industry.
Who This Affects Most
- Plant-based Food
- Oatly's new vegan cream cheese alternative is a prime product for companies in the plant-based food industry to take notice of and potentially innovate on.
- DIY Food
- Oatly's versatile Creamy Oat Spread varieties offer an opportunity for companies in the DIY food industry to innovate and offer more customizable options to consumers.
- Alternative Dairy
- New oat milk-based cream cheese alternatives like Oatly's are disrupting and innovating in the alternative dairy industry.
