Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech-Produced
Dairy
AI and biotechnology help advance dairy alternatives.
5.6
Trend score
Trend
What is the Tech-Produced Dairy trend?
Tech-Produced Dairy: Companies are leveraging AI, machine-learning algorithms and biotechnology to offer cow-free products that look, taste and have the same texture as conventional cow's milk. Milk alternatives are nothing new, but companies leveraging tech to create products that are indistinguishable from the real thing are making waves in the ever-evolving dairy space.
Insight
The consumer insight behind the Tech-Produced Dairy trend
Beyond just animal welfare and health concerns, consumers want alternative vegan offerings that will reduce their carbon footprint. This deeper commitment to reducing the harm caused by the production of animal products sees brands offering solutions that reduce environmental impact. Many consumers, however, are not willing to compromise on taste when it comes to new alternatives. Consumers expect brands to offer solutions that make the change to a more sustainable lifestyle a seamless and easy transition.
Trend themes
Themes within the Tech-Produced Dairy trend
Three behaviours holding the trend together01
Tech-Produced Dairy
Companies are leveraging AI, machine-learning algorithms, and biotechnology to offer cow-free dairy alternatives that have the same taste and texture as conventional cow’s milk.
02
Fermented Nutrient-Rich Dairy
Companies are using biotechnology to ferment microorganisms and sugar to transform nutrients into milk proteins, resulting in sustainable and efficient dairy products that avoid compromising animal welfare and environmental harm.
03
Bio-Engineered Animal-Free Dairy
Food manufacturers are using bioengineering and microbial fermentation to develop lactose-free, hypoallergenic dairy products that replicate the taste, texture, and function of traditional dairy without ethical or environmental concerns.
Industry implications
What the Tech-Produced Dairy trend means for industry
Where the trend changes the playbookFor
Biotechnology
Companies can leverage biotechnology to transform and optimize nutrient sources to create more sustainable, efficient, and ethical dairy products.
For
Artificial Intelligence
By using AI and machine-learning algorithms, companies can develop sustainable and efficient alternatives to traditional dairy products that are indistinguishable in taste and texture.
For
Plant-based food
As the plant-based food market continues to grow, dairy companies can use plant-based alternatives and innovative technologies to meet consumers' demands for environmentally friendly, animal-free, and nutritious options.
Workshop question
How can your brand ensure seamless transitions to more sustainable solutions for its consumers?
Trend signals
Trend signals for Tech-Produced Dairy
Trend score 5.6 out of 10, from popularity 90%, activity 68%, freshness 9%.
Popularity90%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Tech-Produced Dairy trend
4 featured examples from Aug 5, 2020 to Jan 27, 2021CategoryEco
AI-Informed Plant-Based Dairy
Not Company Uses Its Giuseppe Algorithm to Test Its Formulas
The dairy alternative industry can take advantage of AI algorithms to create new and innovative products with plant-based ingredients.
CategoryEco
Bio-Engineered Animal-Free Dairy
Change Foods Offers Sustainable Lactose-Free Dairy for the Future
The food manufacturing industry has an opportunity to incorporate advanced fermentation and bioengineering to create more sustainable and ethical dairy products.
CategoryTech
AI-Improved Vegan Dairy Products
Danone North America Partners with Brightseed to Enhance Its Line
The partnership between Danone North America and Brightseed showcases opportunities for disruptive innovation within the biotechnology industry, specifically in the field of ident…
CategoryEco
Fermented Nutrient-Rich Dairy
Legendairy Foods Develops Milk Protein-based Dairy Products
The dairy industry can benefit from exploring alternative production methods that utilize fermentation and biotechnology to create more sustainable, ethical, and efficient product…
