The popularity of vegan lifestyles are inspiring a new line of kitchen appliances
Trend - Companies are launching kitchen products that enable consumers to enjoy home-made, vegan foods and beverages. With a focus on plant-based diets, these appliances can revolutionize the experience of dairy-free products through DIY.
Insight - Contemporary consumers—especially Millennials and Gen Z—are turning to plant-based lifestyles, either with a motivation to be healthier or with the aim to take a stance against animal cruelty and be more sustainable in their choices. The growth of plant-based communities necessities the increase of expectations for vegan products across industries, spanning both food and beverage, as well as home appliances.
Insight - Contemporary consumers—especially Millennials and Gen Z—are turning to plant-based lifestyles, either with a motivation to be healthier or with the aim to take a stance against animal cruelty and be more sustainable in their choices. The growth of plant-based communities necessities the increase of expectations for vegan products across industries, spanning both food and beverage, as well as home appliances.
Workshop Question - How can your brand better market its products to the plant-based community?
4 Featured, 26 Examples:
42,156 Total Clicks
Date Range:
Jul 19 — Feb 21
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