Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Vegan
Maker
The popularity of vegan lifestyles are inspiring a new line of kitchen appliances.
5.0
Trend score
Trend
What is the Vegan Maker trend?
Vegan Maker: Companies are launching kitchen products that enable consumers to enjoy home-made, vegan foods and beverages. With a focus on plant-based diets, these appliances can revolutionize the experience of dairy-free products through DIY.
Insight
The consumer insight behind the Vegan Maker trend
Contemporary consumers—especially Millennials and Gen Z—are turning to plant-based lifestyles, either with a motivation to be healthier or with the aim to take a stance against animal cruelty and be more sustainable in their choices. The growth of plant-based communities necessities the increase of expectations for vegan products across industries, spanning both food and beverage, as well as home appliances.
Trend themes
Themes within the Vegan Maker trend
Three behaviours holding the trend together01
Growing Demand for Plant-Based Lifestyles
The trend towards plant-based lifestyles is inspiring companies to launch vegan kitchen appliance lines, and it requires industries across food, beverage, and home appliances to meet the increased expectations of the plant-based community.
02
DIY Vegan Products
Convenience is key, and the market for DIY vegan products (such as DIY dairy-free milk makers) is growing, creating opportunities for innovation in the food and beverage industry and for creating affordable, easy-to-use vegan appliances.
03
Increased Awareness of Animal Cruelty and Sustainability
Contemporary consumers are making choices based on ethical, sustainable lifestyles and impacting industries by supporting vegan products in an effort to take a stance against animal cruelty and promote sustainability.
Industry implications
What the Vegan Maker trend means for industry
Where the trend changes the playbookFor
Plant-Based Food and Beverage Industry
Plant-based food and beverage companies should develop vegan appliance lines, emphasizing the market for DIY vegan products and investing in the development of sustainable, cost-effective methods of production.
For
Home Appliance Industry
Home appliance companies can implement new technologies that work with plant-based recipes for vegan milk appliances and create user-friendly interfaces for convenient DIY vegan product making at home.
For
Crowdfunding Platforms
Crowdfunding platforms can support companies like Milky Plant that are introducing new, innovative, and sustainable products that meet the demands of contemporary consumers, such as a machine that makes single-ingredient plant milks in minutes.
Workshop question
How can your brand better market its products to the plant-based community?
Trend signals
Trend signals for Vegan Maker
Trend score 5.0 out of 10, from popularity 63%, activity 76%, freshness 10%.
Popularity63%
Activity76%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Maker trend
5 featured examples from Jul 10, 2019 to May 22, 2021CategoryArt & Design
DIY Dairy-Free Milk Makers
The Lékué Nut And Grain Milk Maker Allows for Customization
Disruptive innovation opportunity: Introduce new dairy alternative milk products and milk makers to cater to the growing demand for plant-based and vegan diets.
CategoryArt & Design
Plant-Based Milk Appliances
The ChefWave Milkmade Has Six Programs for Making Dairy-Free Milks
The home appliance industry has the opportunity to expand its product line and create more kitchen devices geared towards making at-home cooking easier and more efficient.
CategoryTech
Vegan Milk Makers
The Vegan Revolution Milk Machine Creates Drinks from a Range of Sources
Companies within the kitchen appliance industry have an opportunity to capitalize on the rising popularity of plant-based milk by creating and marketing appliances like the Vegan…
CategoryArt & Design
Speedy Vegan Milk Makers
The Chufamix VEGAN MILKER Premium is Easy to Use
The VEGAN MILKER presents a disruptive innovation opportunity by challenging the traditional methods of producing, packaging, and purchasing plant-based milk
CategoryArt & Design
Vegan Soft Serve Machines
The Bliss Maker Works with Coconut Milk-Based Soft Serve Mixes
Companies in this industry can experiment with plant-based ingredients and create new portable dessert machines.
