Valentine's Day promotions are adapted with the ongoing pandemic in mind
Trend - Valentine's Day promotions this year are vastly different and serve consumers new, restricted ways of living amidst the ongoing pandemic. Brands are offering everything from Valentine's themed virtual wine tastings to chef-made meals that can be enjoyed with a partner at home.
Insight - Since living with changing pandemic restrictions for the better part of a year, consumers around the world are craving a sense of normalcy. Despite the drastic changes they've undergone, people are still celebrating and finding ways to live their pre-pandemic lives, but in adapted ways that protect their safety and the safety of those around them.
Insight - Since living with changing pandemic restrictions for the better part of a year, consumers around the world are craving a sense of normalcy. Despite the drastic changes they've undergone, people are still celebrating and finding ways to live their pre-pandemic lives, but in adapted ways that protect their safety and the safety of those around them.
Workshop Question - How is your brand offering customers a sense of normlacy amidst ongoing uncertainties?
Trend Themes
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Adapted Celebrations — Brands are offering new, restricted ways of celebrating holidays amidst the ongoing pandemic, such as Valentine's Day promotions with at-home options like virtual tastings and DIY kits.
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Increased Use of Virtual Platforms — Brands are offering virtual experiences to provide fun and safe ways to connect with people during the pandemic, such as virtual tastings and masterclasses for Valentine's Day.
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Convenience — With indoor dining spaces closed across the country, brands are offering gourmet meal kits that can be enjoyed at home or from afar for holidays such as Valentine's day.
Industry Implications
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Food and Beverage Industry — The food and beverage industry is adapting to the pandemic by offering convenient gourmet meals and at-home options for holidays such as Valentine's Day.
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E-commerce — As people continue to spend more time at home, e-commerce is offering unique and high-quality products for at-home celebrations, such as gourmet meal kits and DIY jelly boxes for Valentine's Day.
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Hospitality Industry — The hospitality industry is pivoting towards new service models such as drive-thru dining in order to offer safe and socially-distant options for holidays and special occasions such as Valentine's Day.
4 Featured, 35 Examples:
42,000 Total Clicks
Date Range:
Jan 21 — Feb 21
Trending:
Average
Consumer Insight Topics:
