Ethel M Chocolates is Hosting Experiences for Valentine's Day Weekend
Laura McQuarrie — January 25, 2021 — Lifestyle
References: ethelm & prnewswire
Ethel M Chocolates is hosting virtual Valentine's tasting experiences across Valentine's Day weekend to give people the chance to participate in fun and safe experiences from the comfort and convenience of home. Purchasing a Virtual Chocolate Tasting for two provides customers access to a heart-shaped tasting kit filled with a selection of 14 chocolates, plus two tasting mats. On Zoom, kit recipients will be taken through a sensory experience to elevate the chocolates all the more.
The fun and accessible experience has the potential to appeal to those who are looking for a gourmet treat, a romantic gesture or a simple way to connect with friends, family and loved ones during a challenging time where face-to-face visits may not be possible.
The fun and accessible experience has the potential to appeal to those who are looking for a gourmet treat, a romantic gesture or a simple way to connect with friends, family and loved ones during a challenging time where face-to-face visits may not be possible.
Trend Themes
1. Virtual Tastings - There is an opportunity for event or experience-focused companies to create a virtual tasting trend for various products.
2. At-home Experiences - There is an opportunity for leisure and hospitality-based industries to adapt to a new market by creating at-home experiences and kits.
3. Personalization and Gifting - The trend of personalized and unique gifting experiences can be expanded by incorporating interactive and virtual elements.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create virtual tasting experiences for various products, enabling consumers to enjoy unique experiences from their homes.
2. Event Planning - With the increasing popularity of virtual events, event planning companies can offer virtual tasting experiences as part of their services for clients.
3. Gifting and Personalization - Gifting and personalization industries can incorporate virtual and interactive elements to create unique at-home experiences and customized products.
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