Sparkling herbal tonic brand, Sunwink, recently joined forces with health, LGBTQIA+ sex educator, Ericka Hart to debut its new flavor Hibiscus Mint Unwind. Hart became an advocate for human sexual expression after being diagnosed with bilateral breast cancer at the age of 28. The collaboration underscores both Sunwink and Hart's love of plants and the shared belief on the importance of self-love in our everyday lives.
The new Hibiscus Mint Unwind variant was inspired by Hart and a portion of the proceeds will benefit the Marsha P. Johnson Institue -- an organization that works to protect the human rights of black transgender women. Hibiscus Mint Unwind will be available on February 26th, 2020 in stores nationwide and online for $3.99 per bottle or $48 for a 12-pack.
Image Credit: Sunwink
What's Driving This Trend
- Herbal Tonic Brands Collaborations
- Exploring partnerships with influential individuals or organizations to promote philanthropic causes through new flavors and product variants.
- Empowerment Campaigns
- Aligning with social activists or educators to raise awareness and funds for organizations supporting human rights.
- Health and Wellness Philanthropy
- Launching products or initiatives that contribute a portion of proceeds to organizations dedicated to improving health and well-being.
Who This Affects Most
- Beverage Industry
- Beverage brands can leverage partnerships and philanthropic campaigns to differentiate their products and build consumer loyalty while supporting social causes.
- Health and Wellness Industry
- Health and wellness organizations can collaborate with influencers to create campaigns that empower individuals and contribute to the greater good.
- Charitable Organizations
- Charities focused on human rights can seek collaborations with brands to raise funds and awareness for their causes through innovative product offerings.
