Category
Lifestyle
Casual Performance
Trend cluster
Category
P2P
Community
Platforms for activism and peer support hone in on specific user concerns.
2.4
Trend score
Trend
What is the P2P Community trend?
P2P Community: Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Insight
The consumer insight behind the P2P Community trend
Today's digital habits combined with global stay-home orders have resulted in people of all ages spending more time online. With the various individual and larger social issues that people are grappling with, finding peer support online is now more likely than it is in-person, and brands are curating spaces for people to do just that.
Trend themes
Themes within the P2P Community trend
Three behaviours holding the trend together01
P2P Support Networks
The shift toward online support networks has created an opportunity for businesses to create peer-to-peer support portals powered by self-care platforms.
02
BIPOC Wellness Communities
The gap in wellness services and resources for BIPOC communities presents an opportunity for businesses to create diversified, yoga and mindful-centered wellness communities.
03
Addiction Recovery Support Apps
The need for privacy and safety in addiction recovery apps presents an opportunity to help increase an individual's ability to continue on the road to recovery with less bumps along the way.
Industry implications
What the P2P Community trend means for industry
Where the trend changes the playbookFor
Healthcare
Creating online support networks for peer-to-peer guidance and support for serious concerns like wellness and addiction recovery creates an opportunity for healthcare professionals.
For
Technology
Technology can contribute to diversifying and creating more welcoming, culturally-specific wellness communities and platforms targeted at impacted demographics.
For
Social Activism
Creating actionable platforms for social activism that provide users with ways to get involved in a community-bolstering initiative can create an opportunity for those entering the field of social activism.
Workshop question
How could your brand build a supportive community?
Trend signals
Trend signals for P2P Community
Trend score 2.4 out of 10, from popularity 36%, activity 26%, freshness 11%.
Popularity36%
Activity26%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the P2P Community trend
6 featured examples from May 13, 2020 to Apr 1, 2022CategoryTech
WOC Pregnancy Support Platforms
Mae Supports Pre-and-Postpartum For Black Women
Online platforms can innovate health care by offering personalized solutions for specific communities and conditions.
CategoryBusiness
Activism Platform Launches
The actionable Platform Gives Users Ways to Get Involved in Causes
The actionable platform presents an opportunity for disruptive innovation in the nonprofit sector, streamlining engagement and expanding reach for organizations operating in the U…
CategoryLifestyle
Addiction Recovery Support Apps
The 'Arli' App Connects Users with a Small Community for Support
Addiction recovery apps and virtual support communities could create opportunities for healthcare providers to incorporate technology into addiction treatment services.
CategoryMarketing
BIPOC Wellness Communities
Naaya's The Check-In is Targeted at BIPOC High School Students
Education providers could offer specialized programs in wellness and mindfulness to promote wellness advocacy and inclusion
CategorySocial Good
HIV-Sensitive LGBTQ+ Apps
The 'THRIVE SS' Network is Launching An App For Gay Black Men With HIV
Expanding social media platforms to include private support groups and online communities for marginalized and underrepresented groups with specific health concerns
CategoryLifestyle
P2P Support Networks
Connection Communities Unite Members Facing Loss, Loneliness and Anxiety
Disruptive innovation opportunity for mental health service providers to offer virtual counseling and support.
