Category
Fashion
Scaled Restraint
Trend cluster
Category
Tea
Protection
Cosmetic brands are leveraging green tea in their sunscreen products.
2.3
Trend score
Trend
What is the Tea Protection trend?
Tea Protection: Cosmetic brands are leveraging the power of green tea in their sunscreen products as the ingredient pairs well with SPF. Green tea is purported to provide treatment for sun-damaged skin while minimizing free radical damage and other environmental stressors.
Insight
The consumer insight behind the Tea Protection trend
Many consumers have become are more informed on the dangers of the sun and the importance of preventing skin damage. Individuals prioritizing this preventive approach are looking for products that offer sun protection alongside other skin benefits to mitigate the risk of future skin concerns. Moreover, with increasing preference for organic personal care products, consumers are questioning the ingredients in their products and flocking to products that highlight their "natural" ingredients.
Trend themes
Themes within the Tea Protection trend
Three behaviours holding the trend together01
Green tea as a sunscreen ingredient
More and more cosmetic brands are leveraging the power of green tea in their sunscreen products due to its purported skin benefits and UV protection.
02
Hand-specific sunscreens
There's an increasing trend in the use of hand-specific sunscreens as more consumers realize that hands are often neglected during sun protection.
03
Reef-safe sunscreens
There's a trend towards reef-safe sunscreen products that not only protect human skin but are also safe for marine life and the planet's waterways.
Industry implications
What the Tea Protection trend means for industry
Where the trend changes the playbookFor
Cosmetics industry
Green tea as a cosmetic ingredient is becoming increasingly popular, as cosmetic brands are finding more ways and products to incorporate the ingredient in their formulations.
For
Organic personal care industry
Consumers are flocking towards organic personal care products that highlight 'natural' ingredients like green tea.
For
Marine conservation industry
Increasing awareness of the effects of sunscreens on marine life is driving the trend towards more reef-safe sunscreen products.
Workshop question
How is your brand adapting its products to prioritize preventive measures over treatment?
Trend signals
Trend signals for Tea Protection
Trend score 2.3 out of 10, from popularity 34%, activity 27%, freshness 9%.
Popularity34%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Tea Protection trend
4 featured examples from Jul 9, 2020 to Jan 29, 2021CategoryFashion
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
Skincare brands can explore the opportunity of developing more sunscreen mists infused with ingredients such as green tea for added benefits.
CategoryFashion
Hand-Specific Sunscreens
Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30
There is an opportunity for the skincare industry to develop and market hand-specific sunscreens tailored to the needs of consumers.
CategoryEco
Reef-Safe Green Tea Sunscreens
The Alba Botanica Hawaiian Sunscreen Leverages Green Tea's Power
Create natural suncare alternatives that cater to consumers who value safe and eco-friendly beauty products.
CategoryFashion
Powerful Green Tea Sunscreens
The 100% Pure Green Tea SPF 30 Offers Sun Protection and More
Green beauty brands can leverage the popularity of green tea and eco-friendly practices for sunscreen and skincar products to appeal to consumers looking for natural and sustainab…
