Hard seltzers are highlighting their antioxidant content
Trend - Alcoholic seltzers are becoming increasingly popular among drinkers, and they're now being infused with antioxidants to enhance their nutritional content and better appeal to health-conscious consumers.
Insight - Health conscious consumers are being increasingly flexible with what they consume, and not feeling guilt if they choose to indulge. As the concept of dieting becomes less rigid, health-conscious consumers look to balance their desire for indulgence with their nutritional preferences.
Insight - Health conscious consumers are being increasingly flexible with what they consume, and not feeling guilt if they choose to indulge. As the concept of dieting becomes less rigid, health-conscious consumers look to balance their desire for indulgence with their nutritional preferences.
Workshop Question - How could your brand prioritize balanced indulgence for customers?
Trend Themes
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Antioxidant Infusion — Alcoholic seltzers are being infused with antioxidants to enhance their nutritional content and better appeal to health-conscious consumers.
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Probiotic Power — Brands are creating hard seltzers powered by probiotics, alongside antioxidant Vitamin C and all USDA organic ingredients.
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Vitamin Boosted — Hard seltzers are enhanced with superfruits, antioxidants, Vitamin C and electrolytes to create more healthful, balanced, clean and refreshing options for consumers.
Industry Implications
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Alcoholic Beverage Industry — Companies within the alcoholic beverage industry can benefit from incorporating these nutritional enhancements in their product lines, appealing to health-conscious drinkers.
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Functional Beverage Industry — The functional beverage industry can draw inspiration from the infusion of probiotics, vitamins, and electrolytes in these hard seltzers, creating healthier alternatives to traditional drinks.
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Organic Food Industry — The trend towards plant-based, organic, non-GMO and low-sugar ingredients can be applied to the alcoholic beverage industry to better align with the demands of consumers who prioritize healthier lifestyles.
