Category
Tech
Delegated Interfaces
Trend cluster
Category
Purposeful
Streaming
Streamed content is starting to prioritize education alongside entertainment.
2.9
Trend score
Trend
What is the Purposeful Streaming trend?
Purposeful Streaming: Purposeful content on streaming platforms is increasingly common, particularly as these platforms have seen an enormous boost in engagement in the last year. Increasing accessibility to everything from language-learning to STEM education through streaming platforms appeals to people of all ages and gives these platforms new avenues to explore.
Insight
The consumer insight behind the Purposeful Streaming trend
The popularity of streaming platforms has resulted in a boost in demand for content--everything from educational to interactive content is seeing more interest among customers. Stay-at-home orders have resulted in more people spending time at home and engaging with streaming platforms to stay educated, entertained or in-shape.
Trend themes
Themes within the Purposeful Streaming trend
Three behaviours holding the trend together01
Purposeful Streaming
Streaming platforms are prioritizing education alongside entertainment due to increased demand for content.
02
Free Educational Streaming
Streaming services are making quality educational content available for free to accommodate virtual learning needs.
03
STEM-Centric Entertainment Platforms
Kids and family entertainment companies are partnering with edutainment platforms to promote STEM education through programming.
Industry implications
What the Purposeful Streaming trend means for industry
Where the trend changes the playbookFor
Streaming Platforms
Streaming platforms can provide purposeful content to engage viewers in educational and interactive experiences.
For
Education Technology
Edtech industry professionals can collaborate with streaming platforms to provide supplementary educational resources for virtual and at-home learning.
For
Kids and Family Entertainment
Entertainment companies can incorporate educational programming and activities into their content to appeal to younger audiences and promote learning.
Workshop question
How could your brand diversify its offerings to cater to changing consumer behaviors?
Trend signals
Trend signals for Purposeful Streaming
Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 9%.
Popularity44%
Activity34%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Purposeful Streaming trend
4 featured examples from Jul 26, 2019 to Jan 28, 2021CategoryMarketing
Animated Soundscape Experiences
Zenimation is Disney+'s Way of Helping Consumers Find Calm
As the popularity of streaming services grows during the pandemic, creating unique content like Zenimation can attract more subscribers and make these platforms increasingly compe…
CategoryPop Culture
Educational Language Livestreams
The Duolingo Verified Streamer Program Promotes Language Learning
Opportunity to innovate and adapt to the changing landscape of language education with livestreaming and gamification approaches.
CategoryPop Culture
Free Educational Documentary Streaming
Netflix Made Several Documentaries Free on YouTube
Streaming services can capitalize on the demand for educational content by providing free access and collaborating with educators to enhance the learning experience.
CategoryLife-Stages
STEM-Centric Entertainment Platforms
Darwin & Newts Follows Two Siblings Taking on New Adventures
Entertainment companies have the opportunity to leverage their expertise in creativity and storytelling to produce educational content that is engaging and informative for childre…
