Oat milk's popularity as an alternative beverage has translated to the skincare space
Trend - Oat milk has emerged in recent years as a milk substitute, and it's now being incorporated into skincare products by brands looking to capitalize on the milk's popularity. The benefits of oat milk for the skin include reducing inflammation and soothing sensitive skin.
Insight - There are often crossovers from the food and beverage space into skincare because if consumers feel safe putting something in their body, they're likely to trust it as a topical remedy as well. The focus on "natural" skincare ingredients creates a sense of trust between the brand and the customer.
Insight - There are often crossovers from the food and beverage space into skincare because if consumers feel safe putting something in their body, they're likely to trust it as a topical remedy as well. The focus on "natural" skincare ingredients creates a sense of trust between the brand and the customer.
Workshop Question - How could your brand take inspiration from an adjacent industry?
Trend Themes
1. Natural Ingredients - The focus on natural ingredients creates a sense of trust between the brand and the customer.
2. Crossovers From Food and Beverage to Skincare - Consumers feel safe putting something in their body and tend to trust it as a topical remedy as well.
3. Alternative Milk Skincare Products - Alternative milk products have carved a space for themselves in skincare products, associated with plant power and health.
Industry Implications
1. Skincare Industry - Industry professionals can explore creating skincare products with crossovers from the food and beverage industry.
2. Cosmetics Industry - Cosmetics industry professionals can consider using natural ingredients and alternative milk in their products.
3. Self-care Industry - Professionals in the self-care industry can create products that highlight the importance of taking time for oneself.
