Oat milk's popularity as an alternative beverage has translated to the skincare space
Trend - Oat milk has emerged in recent years as a milk substitute, and it's now being incorporated into skincare products by brands looking to capitalize on the milk's popularity. The benefits of oat milk for the skin include reducing inflammation and soothing sensitive skin.
Insight - There are often crossovers from the food and beverage space into skincare because if consumers feel safe putting something in their body, they're likely to trust it as a topical remedy as well. The focus on "natural" skincare ingredients creates a sense of trust between the brand and the customer.
Insight - There are often crossovers from the food and beverage space into skincare because if consumers feel safe putting something in their body, they're likely to trust it as a topical remedy as well. The focus on "natural" skincare ingredients creates a sense of trust between the brand and the customer.
Workshop Question - How could your brand take inspiration from an adjacent industry?
