Keys Soulcare, the new lifestyle beauty brand from Alicia Keys and e.l.f. Cosmetics, invites people to turn routine into ritual with products like the Skin Transformation Cream. The brand's hero product is being introduced as part of the First Ritual, which shares two other debut products.
The Skin Transformation Cream is a moisturizer that's hydrating and plumping, thanks to the fact that it contains bakuchiol, calming malachite crystal and ceramides. As well as addressing the physical body, the product incorporates ingredients that are known to soothe the mind and spirit.
When it comes to using the product, the brand recommends lighting the aromatic Sage + Oat Milk Candle, setting an intention, applying the Skin Transformation Cream and taking even more time for self-care with the Obsidian Facial Roller.
Image Credit: Keys Soulcare