Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Rituals' 'Ritual of Namaste' Introduces All-Natural, Vegan Products

 - Apr 23, 2018
References: rituals & cosmeticsbusiness
Rituals recently reintroduced nearly its entire skincare line with ingredients that are only natural or naturally derived, introducing 39 100% natural and vegan products. Additionally, the products are free from mineral oil, parabens, GMO ingredients and other potentially harmful additions, inviting consumers to transform their "daily skincare routine to a soulful ritual."

The Ritual of Namasté collection includes five lines: Purify, Ageless, Sensitive, Glow, which targets women between the ages of 30 to 45 with luxurious ingredients like saffron flower and holy lotus, as well as the Hydrate collection, which appeals to consumers between the ages of 18 and 30.

One of the few products that remains from Rituals' original range is the Wonder Mask, which was only just introduced last year.