pH-Balanced Milky Cleansers

Versed's Gentle Cycle Cleanser Features Anti-Inflammatory Oat Milk

Versed's Gentle Cycle is a pH-balanced, milky cleanser that's effective for dissolving makeup and impurities, all the while leaving skin feeling incredibly soft. The product is purifying, restorative and protective, thanks to the use of ingredients like antioxidant-rich marula oil, balancing probiotics, blackberry vinegar and oat milk. The eye-safe product is best massaged into dry skin with wet fingertips, so that the lightweight formula can provide an ultra-gentle yet effective solution for washing away the day or starting it with a clean slate.

Beyond coffee and smoothies, alternative milk products have carved a space for themselves in skincare products. Associated with plant power and health, alternative milks can now be found in everything from face and body cleansers to moisturizers.

Image Credit: Versed

Alternative Milk Skincare
The use of alternative milks in skincare products is gaining popularity, presenting opportunities for companies to develop innovative milk-based formulas.
Ph-balanced Cleansers
The trend towards pH-balanced cleansers is growing, providing opportunities for companies to create gentle yet effective cleansing solutions.
Antioxidant-infused Skincare
The use of antioxidant-rich ingredients in skincare products like marula oil and blackberry vinegar is becoming more popular, creating openings for companies to incorporate these power-packed ingredients into their products.

Sectors Adopting This

Skincare
The skincare industry can incorporate alternative milks, pH balancing and antioxidant-rich ingredients into product formulations, offering innovative new options for consumers.
Alternative Milk Production
Alternative milk producers can explore the potential of the skincare market by developing and supplying milk-based ingredients for cosmetics and personal care applications.
Probiotic Supplements
Probiotic supplement manufacturers can diversify their product offerings by exploring the demand for balancing probiotics in skincare products.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 37%
Freshness 10%