Drunk Elephant founder Tiffany Masterson was inspired to create the brand's new Mello Marula Cream Cleanser based on a request from her husband for a face wash that could double as shaving cream. This calm and balancing formula delivers a super gentle low lather to effectively remove water-resistant makeup, sunscreen and pollution.
This creamy facial cleanser keeps skin feeling fresh, balanced, moisturzed and comfortable. Formulated a skin-friendly pH level, this formula excludes essential oils, dyes, solvent alcohols and other potential irritants.
As far as what the formula contains, colloidal oatmeal, antioxidant-packed and omega-rich marula seed oil and a rich plant butter (illipe butter) are key inclusions in Drunk Elephant's Mello Marula Cream Cleanser. Many fans of the brand are already familiar with the benefits of marula oil from viral Drunk Elephant products.
Why This Trend Is Growing
- Multi-functional Skincare Products
- The trend of combining skincare products with additional functions presents opportunities to create versatile items like cream cleansers doubling as shaving aids.
- Low-lather Cleansing Solutions
- Interest in low-lather formulations offers a path to innovate gentle cleansers that effectively cleanse without stripping the skin.
- Ingredient-conscious Formulations
- The emphasis on excluding irritants and using beneficial ingredients like marula oil reflects a consumer shift towards ingredient-aware skincare products.
Industries Being Reshaped
- Beauty & Personal Care
- The beauty and personal care industry is evolving to meet demand for products that address multiple needs, such as cleansing and shaving.
- Natural & Organic Skincare
- Opportunities are growing in the natural skincare sector for formulas emphasizing gentle and natural ingredients appealing to health-conscious consumers.
- Men's Grooming
- Men's grooming industry could capitalize on consumer interest with products offering dual functionality, like face cleansers that serve additional grooming purposes.
