Pangaia x La Rinascente Offsets Its Entire Retail Presence
Laura McQuarrie — February 25, 2022 — Eco
References: fashionunited.uk
Pangaia x La Rinascente is an earth-positive pop-up set in a Milan department store and this location aims to offset the entire carbon footprint of the retail experience.
This brick-and-mortar pop-up is a destination for discovering innovations from the brand like Panhemp and Pprmint, the core 365 collection and advanced material technology. The space includes a moving track on a loop, as well as videos that are devoted to the brand's unique approach to sustainability.
This pop-up space embodies the Pangaia Pact, which is centered on foundational pillars like carbon neutrality, circularity and purpose. With every purchase made at the pop-up, Pangaia has committed to donating a portion of the proceeds to Tomorrow Tree Fund, supporting grassroots NGOs.
This brick-and-mortar pop-up is a destination for discovering innovations from the brand like Panhemp and Pprmint, the core 365 collection and advanced material technology. The space includes a moving track on a loop, as well as videos that are devoted to the brand's unique approach to sustainability.
This pop-up space embodies the Pangaia Pact, which is centered on foundational pillars like carbon neutrality, circularity and purpose. With every purchase made at the pop-up, Pangaia has committed to donating a portion of the proceeds to Tomorrow Tree Fund, supporting grassroots NGOs.
Trend Themes
1. Earth-positive Fashion - The trend towards sustainable and eco-friendly fashion is disrupting traditional manufacturing and retail practices.
2. Pop-up Shops - The trend towards temporary retail spaces allows for innovative and experimental consumer experiences and branding opportunities.
3. Circular Economy - The trend towards a circular economy model encourages the reuse and recycling of materials, reducing waste and creating new business opportunities.
Industry Implications
1. Fashion and Apparel - The fashion industry is facing pressure to shift towards more sustainable and eco-friendly practices, creating opportunities for brands that prioritize sustainability.
2. Retail - Retailers are exploring new ways to minimize their environmental impact and offer eco-friendly products and experiences, leading to disruptive innovation in the industry.
3. Non-profit - Non-profits focused on environmental causes such as carbon neutrality and circular economies are partnering with brands to drive positive change and create new sources of funding.
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