To celebrate T-Mobile’s Extended Range 5G covering 300 million people months ahead of schedule and Ultra Capacity 5G covering 150 million, the telecommunications provider decided to bottle the Un-carrier spirit as an actual spirit. To emphasize that there are options for everyone, there's not only the Ultra Capacity 5Gin but also the non-alcoholic Extended Range 5Ginger Beer.
Bottles of 5Gin and six-packs of 5Ginger Beer are now available online in limited quantities and the alcoholic product shares a taste of one of the country’s top premier craft distilleries, the woman-owned Heritage Distilling Company. The non-alcoholic product was created in partnership with craft soda maker Jones Soda Co. These options can be used to create cocktails and mocktails, and celebrate T-Mobile reaching an important milestone goal six months ahead of schedule.
What's Driving This Trend
- Telecom Celebratory Products
- Telecom companies can create limited edition celebratory products to boost brand image and culture.
- Non-alcoholic Beverages From Partnership
- Partnerships with craft soda companies can offer telecom companies opportunities to release non-alcoholic products.
- Collaboration with Craft Distilleries
- Collaboration with craft distilleries can provide a unique and exclusive alcoholic product for telecom companies.
Who This Affects Most
- Telecommunications
- Telecommunications can boost their brand image and culture by releasing limited edition celebratory products.
- Craft Distilleries
- Craft distilleries can offer unique collaborations and exclusive products to telecommunications companies.
- Craft Soda
- Craft soda companies can partner with telecom companies to release non-alcoholic products.
