Profits from Harrods' Fashion Re-told Will Be Donated to the NSPCC
Ellen Smith — February 7, 2019 — Social Good
References: nspcc.org.uk & wwd
Luxury retailer Harrods got into the holiday spirit by enabling consumers to purchase high-end clothes while supporting the NSPCC, a long-time charity partner of Harrods at 'Fashion Re-told.'
This event, which is branded as “the world’s most glamorous pop-up shop,” enables consumers, employees and brands to donate luxury clothing items to Harrods, resulting in names like Mulberry, Paul Smith and Rachel Riley being available for a fraction of its normal value. All of the proceeds from this event are donated in support of the NSPCC, a charity that's committed to ending child abuse in the U.K.
Fashion Re-told makes high-end clothes more accessible to the general public, and uses the valuable pieces to
incentivise people to support the cause.
Image Credit: Harrods, WWD
This event, which is branded as “the world’s most glamorous pop-up shop,” enables consumers, employees and brands to donate luxury clothing items to Harrods, resulting in names like Mulberry, Paul Smith and Rachel Riley being available for a fraction of its normal value. All of the proceeds from this event are donated in support of the NSPCC, a charity that's committed to ending child abuse in the U.K.
Fashion Re-told makes high-end clothes more accessible to the general public, and uses the valuable pieces to
incentivise people to support the cause.
Image Credit: Harrods, WWD
Trend Themes
1. Charity Pop-ups - Retailers can increase social engagement by adopting charity pop-ups branding concept.
2. Luxury Donation Programs - Luxury brand can take advantage of charity donations to build goodwill with customers.
3. High-end Inventory Liquidation - The idea of charity pop-ups enables luxury retailers to liquidate their high-end inventory with dignity.
Industry Implications
1. Charity - Charity sector can adopt the charity pop-up concept to elicit more social engagement and profitability.
2. Luxury Fashion - Luxury fashion brands can leverage charity donations and pop-up shops to increase their exposure and support social causes.
3. Retail - Retail brands can create customer loyalty by adopting charity pop-ups event to support social causes.
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