The Pangaia x Es Devlin Capsule is a Reminder to Take Climate Action Now
Laura McQuarrie — December 22, 2021 — Eco
References: thepangaia & dezeen
The four-piece Pangaia x Es Devlin capsule collection shares loungewear styles that are mindfully made and adorned with nature-inspired pieces of poetry. The collection as a whole consists of the 365 hoodie, 365 track pants, 365 t-shirt and 365 shorts, and together they remind people to take action on the climate crisis.
The bold color of the garments was intentionally chosen for the way that it "serves as a sensory reminder to take action now," and its qualities are invigorating and energizing. The apparel designs from the collection are printed with words from Devlin's Forest of Us installation, which was shown earlier this year at the Superblue Miami gallery.
Proceeds from the sale of the Pangaia x Es Devlin capsule collection support the Instituto Terra non-profit.
The bold color of the garments was intentionally chosen for the way that it "serves as a sensory reminder to take action now," and its qualities are invigorating and energizing. The apparel designs from the collection are printed with words from Devlin's Forest of Us installation, which was shown earlier this year at the Superblue Miami gallery.
Proceeds from the sale of the Pangaia x Es Devlin capsule collection support the Instituto Terra non-profit.
Trend Themes
1. Eco-friendly Loungewear - The rise of eco-friendly and sustainable clothing options for loungewear presents an opportunity for companies to disrupt the traditional apparel industry with a more environmentally-conscious approach.
2. Climate Messaging Apparel - More companies could follow the lead of Pangaia and Es Devlin by embracing climate messaging on apparel to not only raise awareness but also encourage direct action towards combating the climate crisis.
3. Collaborative Capsules - The success of the Pangaia x Es Devlin collaboration demonstrates the potential for brands and artists to join forces on collections that combine unique designs with meaningful messages that resonate with customers.
Industry Implications
1. Sustainable Fashion - As consumers increasingly prioritize sustainability and ethical practices, a shift towards a more sustainable and eco-conscious fashion industry presents a major opportunity for companies to innovate and differentiate.
2. Non-profit Partnerships - Partnering with non-profit organizations, as Pangaia has done with the Instituto Terra, can provide companies with a unique selling point and a way to support a social cause while increasing brand value and loyalty.
3. Art and Fashion - The intersection of art and fashion, as seen with the Pangaia x Es Devlin capsule, shows potential for companies to collaborate with artists and designers to create unique and meaningful collections that go beyond traditional apparel offerings.
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