Healthcare is being tailored to better serve non-binary, trans and queer consumers
Trend - LGBTQ+ consumers have been underserved by the traditional healthcare industry and as a result, designers and organizations are working to introduce training, products, and services that will center the needs of this community— in terms of gender dysphoria therapy, clinical consultations, and more.
Insight - Members of the LGBTQ+ community have needs and experiences that conventional clinicians have difficulty addressing. This has the potential of resulting in an uncomfortable environment where the patient does not receive the support they require. A demand is created for spaces that are better equipped and specialized to take care of and give aid to LGBTQ+ consumers in respectful and adequate ways. This, in turn, allows individuals to feel comfortable and better supported as they work through and resolve what is troubling them.
Insight - Members of the LGBTQ+ community have needs and experiences that conventional clinicians have difficulty addressing. This has the potential of resulting in an uncomfortable environment where the patient does not receive the support they require. A demand is created for spaces that are better equipped and specialized to take care of and give aid to LGBTQ+ consumers in respectful and adequate ways. This, in turn, allows individuals to feel comfortable and better supported as they work through and resolve what is troubling them.
Workshop Question - How can your brand better support the LGBTQ+ community?
Trend Themes
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Inclusive Healthcare — The healthcare industry is changing with specialized services, training and products to cater to the LGBTQ+ community, providing a more comfortable and safe environment.
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Telehealth Startups — Telehealth startups are targeting underserved markets and developing new platforms to offer LGBTQ+ patients online consultation services, hormone replacement therapy prescriptions, and more.
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Gender Dysphoria Therapy — The industry is exploring and developing creative solutions to help with gender dysphoria therapy, including short animated series and virtual avatars, allowing for new tools and resources to support gender non-conforming communities.
Industry Implications
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Healthcare Industry — The healthcare industry in North America is expanding to provide medical care services inclusive of LGBTQ+ communities, providing a more welcoming atmosphere.
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Animation Industry — The animation and creative media industry can explore gender dysphoria therapy as new avenues of expression and therapeutic support for non-binary communities.
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Education Industry — The education industry has the opportunity to offer culturally competent strategies and provide appropriate training to future clinicians to cater to the trans and non-binary communities.
6 Featured, 44 Examples:
150,018 Total Clicks
Date Range:
Jun 19 — Nov 21
Trending:
Average
Consumer Insight Topics:
