The PB2 Crunchy Powdered Peanut Butter is a flavorful and textural alternative to conventional peanut butter that will enable consumers to incorporate it into a range of recipes. The product contains 70% less calories than conventional peanut butter and also features five grams of plant-based protein to make it a satisfying option for use in smoothies or baking. The crunchy texture of the product will help to satisfy consumers who are seeking out a more experiential option to enjoy in their favorite recipes.
The PB2 Crunchy Powdered Peanut Butter maintains a free-from recipe like the brands other products, and is vegan, Kosher, gluten-free and non-GMO. The product is well-suited for being enhanced with salt and sugar for a completely customized taste experience.
What's Driving This Trend
- Low-calorie Peanut Powders
- The trend towards low-calorie options in the peanut butter market presents an opportunity for disruptive innovation in creating flavorful alternatives with reduced calories.
- Plant-based Protein
- The growing demand for plant-based protein sources opens up opportunities for disruptive innovation in incorporating protein-rich ingredients into food products like powdered peanut butter.
- Experiential Food Products
- The desire for more experiential food options creates disruptive innovation opportunities in developing products with unique textures, like crunchy powdered peanut butter.
Who This Affects Most
- Nutrition and Health Food
- The low-calorie peanut powder trend presents innovation opportunities for nutrition and health food companies to create convenient alternatives to traditional peanut butter.
- Food Manufacturing
- Food manufacturing companies can capitalize on the trend of plant-based protein by incorporating protein-rich powdered peanut butter into a variety of food products, ranging from smoothies to baked goods.
- Food Technology
- The development of experiential food products like crunchy powdered peanut butter requires innovation in food technology to create unique textures and flavors.
