PB2, a food company specializing in powdered nut butter, has announced that it will be expanding its product offerings with the launch of its first-ever lineup of baking mixes called 'PB2 Pantry.'
The new line of baking mixes will launch with three variations: Chocolate Chip Cookie Mix, Chocolate Chip Brownie Mix, and Apple Cinnamon Muffin Mix. All three of the PB2 Pantry mixes are made with roasted peanut flour. Because of this, they are vegan, gluten-free, and kosher. T
There are, however, some slight differences in macronutrient content between each product. For example, the Chocolate Chip Brownie mix features four grams of protein per serving, while the Apple Cinnamon Muffin mix contains 14 grams per serving.
Image Credit: PB2
What's Driving This Trend
- Powdered Nut Butter Baking Mixes
- Opportunity for food companies to create unique lines of baking mixes using powdered nut butter as a key ingredient.
- Vegan and Gluten-free Baked Goods
- Opportunity for supermarkets to expand their gluten-free and vegan baked good options with the launch of PB2 Pantry.
- Personalized Baking Mixes
- Opportunity for baking companies to provide personalized mixes specific to consumers' dietary needs, such as gluten-free and vegan mixes.
Who This Affects Most
- Food Manufacturing
- Opportunity for food manufacturers to experiment with powdered nut butter baking mixes and cater to consumers' dietary needs.
- Supermarkets
- Opportunity for supermarkets to expand their gluten-free and vegan baked good options with the launch of PB2 Pantry.
- Baking Industry
- Opportunity for baking companies to provide personalized mixes specific to consumers' dietary needs, such as gluten-free and vegan mixes.
