Category
Lifestyle
Assisted Choices
Trend cluster
Category
Traceable
Textile
Fashion brands provide transparency using traceability tools.
4.3
Trend score
Trend
What is the Traceable Textile trend?
Traceable Textile: Brands in the fashion space are using traceability tools to provide consumers more information surrounding the origins of their textiles. These brands are using scannable tags to offer complete transparency and reveal information about a product's supply chain--from the farms generating wool to total water usage and details about garment workers.
Insight
The consumer insight behind the Traceable Textile trend
More consumers are well versed in the environmentally detrimental and exploitative practices of the fashion industry. From fair wages and working conditions to reduced carbon footprints and repurposing, this small but expanding group is passionate about sustainability and ethical practices and are inclined to purchase from brands that align with these values. Brands that offer complete transparency in their supply chain will gain the support of these sustainable, ethical consumers.
Trend themes
Themes within the Traceable Textile trend
Three behaviours holding the trend together01
Traceability Tools
Fashion brands use traceability tools, such as scannable tags, to provide complete transparency and reveal information about a product's supply chain.
02
Sustainable and Ethical Fashion
More consumers prefer sustainable and ethical fashion, leading to brands that offer complete transparency in their supply chain gaining their support.
03
Carbon-Neutral Fashion
Carbon-neutral farms and reduced end-to-end carbon footprints are becoming increasingly prevalent in fashion collaborations and collections.
Industry implications
What the Traceable Textile trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is being disrupted by traceability tools, sustainable and ethical practices, and carbon-neutral initiatives.
For
Materials Science
The use of sustainable materials and closed-loop manufacturing is becoming more commonplace in fashion and materials science.
For
Technology
Scannable tags and NFC technology are being used to provide traceability and transparency in supply chains.
Workshop question
How can your brand increase transparency in its supply chain?
Trend signals
Trend signals for Traceable Textile
Trend score 4.3 out of 10, from popularity 59%, activity 58%, freshness 11%.
Popularity59%
Activity58%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Traceable Textile trend
6 featured examples from Oct 25, 2019 to Jan 13, 2022CategoryEco
Fashion-Forward Sustainable Apparel
The Phoenix Brand Aims to Protect the Planet and its People
The fashion industry, as a whole, can adopt more sustainable practices through the use of sustainable materials and transparent supply chains.
CategoryEco
Traceable Wool Sweaters
The Fjällräven Övik Nordic Sweater is Made with Sustainable Materials
The fashion industry is being disrupted by the need for sustainable and ethically sourced clothing, creating opportunities for brands to innovate and cater to eco-conscious consum…
CategoryEco
Traceable Knitwear Sweaters
Sheep Inc's Sweaters with NFC Tags Name the Sheep That Provided Wool
Brands can explore sustainable and traceable production methods to appeal to environmentally conscious consumers.
CategorySocial Good
Sustainable Dynamic Leather Jackets
Everlane Debuts the Modern Leather Jacket for Fall 2019
Opportunity for the fashion industry to innovate towards greater sustainability and transparency in production processes and pricing.
CategoryFashion
Technical Traceable Down Jackets
The Holden Packable Down Jacket is Lightweight and Warm
Traceable down fill and packable designs provide an opportunity for disruption in the outerwear industry.
CategoryEco
Traceable Denim Collections
The R Collective & Levi's Created Designs with Reduced Footprints
Fashion brands can leverage traceable denim and scannable labels to engage consumers and promote sustainability while reducing their carbon footprint.
