Sustainable Dynamic Leather Jackets

Everlane Debuts the Modern Leather Jacket for Fall 2019

Sustainable and ethical fashion retailer Everlane recently expanded its portfolio with the introduction of the new Modern Leather Jacket. The reinvented staple was inspired by vintage aesthetics and can fuses classic details such a pointed collar with contemporary details like minimal pipe detailing and a fitted waist.

The Modern Leather Jacket is made from premium, ultra-soft leather that is fully traceable, meaning Everlane can ensure all aspects of its supply chain have been vetted for sustainability and fair wages and working conditions. Moreover, Everlane believes in transparent pricing and details that the materials cost $127, the hardware cost $10, the labor was priced at $22 and transportation and duties cost $10. While a traditional retailer would price this garmet at $864, Everlane is charging consumers $368.

Traceable Leather
Opportunity to develop traceable, sustainable and ethical leather production processes for the fashion industry.
Vintage-inspired Design
Opportunity to apply vintage-inspired designs in modern fashion products.
Transparent Pricing
Opportunity to offer transparency in pricing as a competitive advantage in the fashion industry.

Sectors Adopting This

Fashion
Opportunity for the fashion industry to innovate towards greater sustainability and transparency in production processes and pricing.
Leather Production
Opportunity to develop sustainable and traceable leather production processes and supply chains.
Retail
Opportunity for retailers to increase transparency in pricing and supply chain management to compete and attract consumers who prioritize sustainability and ethical practices.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 47%
Freshness 9%