The Fjällräven Övik Nordic Sweater is Made with Sustainable Materials
Jana Pijak — November 27, 2019 — Eco
References: fjallraven
The Fjällräven Övik Nordic Sweater is a traceable wool garment that will appeal to sustainable fashion fans.
In addition to its dedication to high-quality products and fine craftsmanship, the brand goes one step beyond to ensure eco-friendly production methods with its Swedish Wool Pilot Project. The sustainable initiative gives the brand "hands-on experience working through the entire wool supply chain, all the way down to farm level." To bring its initiative to life, the company joined forces with Swedish farm Brattlandsgården as well as farms in New Zealand to ethically raise sheep and create wool garments that are sustainable and ethically sourced.
The Fjällräven Övik Nordic Sweater is one featured garment that is constructed from 100% traceable, ethically produced wool while ensuring wearers stay both stylish and warm this holiday season.
Image Credit: Fjällräven
In addition to its dedication to high-quality products and fine craftsmanship, the brand goes one step beyond to ensure eco-friendly production methods with its Swedish Wool Pilot Project. The sustainable initiative gives the brand "hands-on experience working through the entire wool supply chain, all the way down to farm level." To bring its initiative to life, the company joined forces with Swedish farm Brattlandsgården as well as farms in New Zealand to ethically raise sheep and create wool garments that are sustainable and ethically sourced.
The Fjällräven Övik Nordic Sweater is one featured garment that is constructed from 100% traceable, ethically produced wool while ensuring wearers stay both stylish and warm this holiday season.
Image Credit: Fjällräven
Trend Themes
1. Sustainable Fashion - The trend towards sustainable fashion is driving brands to use traceable and ethically sourced materials in their products, such as the Fjällräven Övik Nordic Sweater.
2. Eco-friendly Production - Brands are focusing on eco-friendly production methods, like the Swedish Wool Pilot Project, to ensure that their products have a minimal environmental impact.
3. Ethical Sourcing - Consumers are demanding greater transparency and accountability in the fashion industry, leading brands to partner with farms and suppliers that prioritize ethical sourcing.
Industry Implications
1. Fashion - The fashion industry is being disrupted by the need for sustainable and ethically sourced clothing, creating opportunities for brands to innovate and cater to eco-conscious consumers.
2. Textile - The textile industry is adapting to the growing demand for traceable and eco-friendly materials, providing opportunities for suppliers to develop innovative production methods and sustainable sourcing practices.
3. Agriculture - The agriculture industry is being transformed by the rise of ethical farming practices, offering opportunities for farmers to partner with fashion brands and supply sustainable materials like traceable wool.
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