Unlike most topical sun protection products that are sold in squeezable tubes, this one from Stuff by Fred comes in a small jar.
As well as being a standout for its unique packaging, the product calls attention to itself with a candid name: 'Friendly Bronze Zinc Stuff.' This casual tone is carried out onto display cases for the product, which positions it as "good stuff" to help "protect yo' self."
This concentrated sun care product is made with a fine selection of premium ingredients like coconut oil, beeswax, cocoa butter and true to its name, zinc oxide. By using only high-quality natural ingredients, Stuff by Fred is able to bypass the use of many common chemicals, while also creating an effective sun protection product to shield people from UVA and UVB rays.
This Sun Protection Product is Sold as 'Friendly Bronze Zinc Stuff'
Laura McQuarrie — April 14, 2016 — Lifestyle
References: stuffbyfred & thedieline